Creating a Mood... with Fragrance

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Online perfume e-tailer reveals one of the secrets behind the creation of moods after being exposed to fragrances.

makes shopping for fragrances a fun experience

Ever wonder how a scent could change somebody’s mood? How a certain fragrance can give a feeling of relaxation, sensuality or happiness? Well, there is explanation for this and it is called…aroma-chology.

Aroma-chology is the interrelationship of psychology and fragrance. Fragrance transmits a specific feeling directly to the brain by giving the wearer an uplifting reaction. Here is the basic design of what happens when you get a whiff of perfume:

Since aroma-chology is the premise on which all fragrances are based, it makes sense to shop for fragrance very carefully and to do so in an environment that encourages trial and contemplation. offers many of today’s most popular fragrances, as well as the classics and hard-to-find perfumes, and at steep discounts. is designed to be extremely user friendly and very informative. Consumers rate it very highly, stating that it "makes shopping for fragrances a fun experience". sell discounted designer fragrances such as Giorgio Armani, Elizabeth Arden, Gucci Men’s and Estee Lauder. was initially launched in 1998, and began e-tailing operations in January 1999, and is now a leader in on-line sales of discounted designer fragrances., from its’ inception has had a strategy focused on offering customers the highest level of service and the widest selection of leading design perfumes.

Unlike many competitive discount fragrance websites, is one of the few that will only feature fragrances if they actually have the inventory. This, and second day UPS shipping are just some of the reasons they continue to rank high in customer satisfaction, as substantiated by the Biz-Rate Circle of Excellence Award.


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Jennifer Keel
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