"Heys! It's Canadian Cool" VIP Toronto Fashion Swag

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deb.on.air, an up-and-coming niche marketing company, created luxurious VIP gift bags for Robin Kay, president of the Fashion Design Council of Canada (FDCC). The lucky and select fashionistas to receive these goodie bags valued at CDN$1,500 retail each, include big names like Jeanne Beker, host of Fashion Television, Phillip Bloch, stylist to the stars and frequent guest of fashion week in Toronto, Tim Blanks, host of Fashion File, Daria Werbory, international supermodel and Booth Moore, fashion critic at the LA Times.

The Fashion Design Council of Canada (FDCC) and deb.on.air have VIPs literally rolling with style, and the fashion shows have yet to begin. For the first time, Robin Kay, president of the FDCC is providing very select guests with luxurious Heys luggage gift bags filled with the coolest Canadian products and services. The lucky fashionistas to receive these goodie bags valued at CDN$1,500 retail each, include big names like Jeanne Beker, host of Fashion Television, Phillip Bloch, stylist to the stars and frequent guest of fashion week in Toronto, Tim Blanks, host of Fashion File, Daria Werbory, international supermodel and Booth Moore, fashion critic at the LA Times.

L’Oréal Fashion Week Fall 2005 in Toronto is an internationally recognized event, drawing industry representatives from around the globe. “The FDCC’s mission is to brand fashion in Canada. These exclusive style kits will help to elevate the profile of L’Oréal Fashion Week and broaden the reach of Canadian designers showing at fashion week in Toronto,” states Kay.

Debra Novack, deb.on.air’s founder created the "Heys! It’s Canadian Cool" VIP style kit as a way to introduce people to some of the great Canadian designers, restaurants, and services they can enjoy throughout the week. “Toronto is hosting a major event, so it is up to us to make our guests feel welcome,” explains Novack, “and ensures they get the full Canadian experience.” We identified products and services according to some basic fashion week needs:

The need to KNOW in Toronto:    

The need to KEEP FIT in Toronto:

  •     Track Fitness
  •     Savasana Therapy yoga chalk
  •     Lileo gym tote and t-shirt
  •     Iceberg water
  •     Pilates for Life DVD

The need to UNWIND in Toronto:

  •     Aaron Tessis CD
  •     Jacqueline Bradley’s book ‘The Bombshell Bible’
  •     Iceberg vodka

The need to DRESS-UP in Toronto:

  •     Firdosi underwear
  •     Joaned watch
  •     Boobalicious tank top
  •     Illicit stores- urban wear
  •     L’Oreal Micro derma Kit
  •     Goo Tees
  •     Dove Cleaners
  •     Simon Chang earrings by Artistic Jewellery
  •     Jeanne Lottie key ring
  •     Just Cuz brooch
  •     Susanne Lang ready-to-wear eau de parfum

The need to WINE & DINE in Toronto:

  •     Lobby
  •     Blowfish Restaurant & Sake Bar
  •     Moozoo organic chocolates
  •     Courthouse Market Grille

The need to be ON-THE-GO in Toronto:

  •     Heys Xcase carry-on luggage
  •     Koie travel wallet
  •     takenote cards and envelopes
  •     Karim Rashid pen by Umbra

deb.on.air is a niche marketing company specializing in uniquely servicing the event, media and PR industry. We supply event organizers with high quality gift packages to high profile events. We provide a unique direct marketing and advertising channel to a celebrity and VIP-targeted professional audience by placing new, innovative and luxury products directly into the hands of targeted demographics. deb.on.air is affiliated with Walk the Red Carpet Event Management & Publicity (http://www.jodicohengroup.com) and Madison & Mulholland (http://www.madisonandmulholland.com).

For a complete list of contacts and detailed product information, please visit http://www.thedebonair.com.

Media Contact:

Walk the Red Carpet    

Jodi Cohen    

jodi@jodicohengroup.com    

416 780-1672    

deb.on.air

Debra Novack

deb@thedebonair.com

416 854 4383

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Debra Novack
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