Universal egrips® Available for Retail Partners

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egrips® appliqués keep mobile devices from sliding on a 45° slope. Flexible Innovations Limited, developer of egrips® technology, today announced at CITA Wireless 2005 Conference (Booth #1076) the availability of Universal egrips for mobile devices and custom-branded universal egrips® to distributor and retail channel partners.

Flexible Innovations Limited, developer of egrips® technology, today announced at CITA Wireless 2005 Conference (Booth #1076) the availability of Universal egrips for mobile devices and custom-branded universal egrips® to distributor and retail channel partners.

egrips® appliqués are stylish non-slip, protective accessories for cell phones, smart phones, PDAs, and other mobile devices. With egrips® appliqués applied to your cell phone, it will not slide off your dashboard or other surface. Available in designer colors and patterns, you can personalize your mobile device and keep it securely in your hand at the same time. You won’t believe how good it feels, and it looks cool, too!

The universal egrips® appliqués for mobile phones are available exclusively to distributor and retail channel partners at a quantity discount; offered in nine designer patterns: black, silver, safari, black sparkle, silver sparkle, pink sparkle, blue sparkle, purple sparkle and chartreuse sparkle.

Offer both style and security to your customers with egrips® appliqués. In addition to super-grippy, non-slip scratch protection, egrips® appliqués have a cutout for lost and found labels, a device retrieval service. These labels are available from companies that provide loss protection services.

Cell phone retailers can custom-brand the universal egrips® appliqués and apply them to cell phones sold at their stores. The universal egrips® appliqués are egrips® appliqués specially designed for custom-branding and available at a significant discount. Adding your logo with egrips® appliqués to products sold through your retail chain helps reinforce your corporate identity. Since egrips® appliqués feel good to hold and keep the cell phone from sliding off the dash, it’s better then using a regular label. You will add functionality for your customer while emphasizing your retail mark.

To find out more about custom-branding egrips® appliqués and carrying egrips® appliqués in your store, visit http://www.egrips.com/catalog/retail_order_form.php.

Cost and Availablity:

egrips® appliqués are available online at http://www.egrips.com starting at $9.95, retail price. If you would like to sell egrips® appliqués in your store, contact Fred Antonini at customercare@egrips.com.

About egrips®

Flexible Innovations Limited, a leader in development of advanced materials, created egrips® technology, a very thin silicone based product with unique features. egrips® appliqués safeguard mobile phones, smart phones, PDAs, and other handheld electronic devices from potentionally damaging falls by giving users a better grip. With egrips® appliqués attached, devices don’t slide out of user’s hands or off the edges of slippery surfaces. egrips® appliqués work with a wide variety of handheld devices including cell phones, smart phones, Palm Pilots, Pocket PCs, portable CD and DVD players, remote controls, cordless phones, GameBoy units, GPS units, messaging devices, MP3 players, notebook computers, photography equipment, professional grooming products, scanners, and two-way radios. Flexible Innovations Limited was awarded the Product Design and Development Magazine’s 10th Annual Engineering Silver Award. This award honors engineers and the products they design. Visit http://www.egrips.com.

egrips® technology is a thin, super-grippy, silicone-based material from which egrips® appliqués are made. egrips® is an easy to clean, durable, silicone based material that also protects your cell phone from scratches and scuffs.

Press Contact:

Belinda Banks

S&S Public Relations

212 946 2823

belinda@sspr.com

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