(PRWEB) March 16, 2005
According to a new report from Byte Level Research, eBay is on the verge of becoming a truly global company. Already more than half of eBayÂs registered users live outside of the US, and within the next 18 months, more than half of eBayÂs revenues will be generated outside the US.
However, Byte LevelÂs report raises questions about eBayÂs pace of global expansion. Byte Level recommends that eBay accelerate expansion into new markets as a hedge against China not performing as well as expected.
ÂeBay is wisely betting big on China,Â said John Yunker, president of Byte Level Research and author of the report. ÂBut wide-scale customer acceptance could take longer than eBay is hoping. We recommend that eBay expand into more markets sooner rather than later. We also recommend that eBay launch a Spanish Web site for US customers.Â
Some of the key takeaways from the report include:
Â In 2004, the number of non-US-registered users surpassed the number of US-registered users. By 2006, possibly earlier, non-US revenues will surpass US revenues.
Â Although eBay withdrew from Japan in 2002, eBayÂs recent launch of the international classified ad portal, Kijiji, represents eBayÂs quiet return to this critical market.
Â Global navigation remains a major weak spot in eBayÂs global Web sites. Ensuring that non-English speakers successfully locate their local content will further improve eBayÂs success around the world.
This report is part of Byte LevelÂs ongoing "Profiles In Globalization" series. The report is available for purchase ($90 for limited license; $145 for enterprise license) and is included as part of an enterprise subscription to Byte LevelÂs "Global By Design."
Members of the media may request a free copy of this report; please contact Annie Blaise at firstname.lastname@example.org or visit http://www.bytelevel.com/.
About Byte Level Research
Byte Level Research, headquartered in Escondido, California, is the worldÂs leading authority on Web and content globalization. Serving many of the worldÂs largest multinationals and their vendors, Byte Level has pioneered a number of Web globalization best practices. Clients have included Intel, John Deere, TRADOS, and Lionbridge. John Yunker, president of Byte Level, is author of the bestselling book ÂBeyond Borders: Web Globalization Strategies.Â