Stop Selling Harder, Start Marketing Smarter - Master the Art of Natural Marketing

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Doctor I. Johnson, author of Â?Marketing SolutionsÂ? and an expert on Professional Practice Management, is presenting a professional development seminar for self-employed business owners on 16 April 2005. Ian will show you how to use his innovative Collaborative Marketing techniques to grow your business without breaking your spirit, or your bank account.

Increase your business and client base without increasing your stress level. Promote and grow your business while maintaining your personal integrity. These things are possible in today’s competitive world, thanks to an innovative way of marketing yourself – by letting others do it for you!

For a small business owner, it’s a tricky thing to navigate – how do you grow your business without selling your soul? You’re a doctor-dentist-lawyer - name your profession, not someone trying to make a quick buck. The idea of “selling” yourself leaves you with a bad taste in your mouth.

Do you have to stay satisfied with your small, insufficient client base?

Absolutely not, says Dr. Ian Johnson, the author of “Marketing Solutions” and an expert in professional practice management. Through his seminar, “The Art of Natural Marketing,” Dr. Johnson’s innovative techniques will help you to build your business without breaking your spirit, or your bank account.

Dr. Johnson calls the concept Collaborative Marketing – Partnering for Profit by finding and building a community of clients through honest, hard work, and impressing them to such a degree, they sing your praises to everyone they meet. They do the marketing for you.

Ian’s book, “Marketing Solutions” shows you how to grow your professional practice with influence and integrity by mastering the keys to success. It gives a detailed description of the nine-step process for creating communities of your collaborative marketing connectors. Newly published, the book is available on the Internet at

In Dr. Johnson’s professional development workshop, “The Art of Natural Marketing,” you’ll learn how to stop selling to potential clients, and instead help them to buy through an understanding of the emotional stages of the buying process. Learn how to prospect for new clients – and what the secret ingredient is to get them to buy from you. “Whether you like it or not, your challenge is to be remarkable, stand out from the crowd and get noticed” says Dr. Johnson.

Once you have those clients, discover how easy it is to get them to buy more of your products and services – becoming a “value-added” client. These are the customers who will become your advocates in the marketplace, a “company” of marketing professionals invaluable to you for one simple reason – they’re believable because they’re not getting paid.

Collaborative marketing will help you grow your business with integrity, leaving you with the time to practice your craft – which is why you got into the business in the first place!

In our fast-paced society, inundated with print, broadcast and online media, potential clients are “sold to” almost every minute of their day. To succeed in business today, stop selling harder and start marketing smarter. Building relationships with a client base that will take your message to the masses is the key component of collaborative marketing – your business cannot survive without it.

Seminar Details and Registration:

Dr. Ian Johnson’s seminar “The Art of Natural Marketing” will be held:

Saturday, April 16th, 2005 at 9:30 AM

100-2245 West Broadway, Vancouver, BC, Canada

Book Details and Buying Information:

Marketing Solutions - How To Grow Your Professional Practice

Influence + Integrity: Mastering The Keys To Success - By Doctor I. Johnson

100 pages; spiral bound; ISBN 0-9736756-0-8; $28.95 Canadian

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