Free Advertising for Small Businesses Announced By AppearFirst Media

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AppearFirst Media said that it plans to offer free advertising to small businesses, individual entrepreneurs and auction sellers on it's popular website at http://www.appearfirst.com.

AppearFirst Media's hugely successful magazine site is structured to encourage casual browsing. "When you go into a library you often come away having browsed through several topics and lots of books. We wanted to capture that same spirit on our website." said Peter Kitson, AppearFirst's Director of New Media.

"Typically, users browse our site for an average of 16 minutes each visit. That's five times the average for most sites" added Kitson. He cited great, informative content and an uncluttered design as reasons for such stickiness.

To enhance the site's popularity, AppearFirst is now offering free ad spots to businesses and individual entrepreneurs. The ads must be text only and relevant to the content of the section that they are to appear under.

"We have a policy that all ads must add value to the pages that they appear on. We screen every single ad and each must be green lighted by a live person before it can appear." said Kitson.

AppearFirst Media ads are an especially effective option for eBay, Overstock and other auction sellers because they deliver a highly targeted, informed audience. Also, the basic ad is free which is obviously a big plus to sellers who often have razor thin margins.

"A lot of small businesses are on a tight budget and just don't have the funds to advertise effectively. We realize that and want to help them out as much as we can." said Kitson. “When they have established themselves and are ready for more bells and whistles in their advertising, we can help them with that too.” finished Kitson.

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Peter Kitson
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