Huge Surge in Demand for Alpaca Ponchos
New E-Commerce website offers Quality Alpaca Ponchos and Easy online shopping experience
Brentwood, CA (PRWEB) March 16, 2005 -- Alpaca Direct (www.alpacadirect.com), an online provider of Alpaca apparel and gifts, today announced the introduction of a line of high quality Alpaca ponchos. These unique ponchos are soft as cashmere and warmer than wool. American shoppers are beginning to discover the many unique benefits of Alpaca apparel. This natual hollow-core fiber is lightweight and thermal regulating, making it a perfect fit for creating versatile ponchos that can be worn throughout the year. The response has been phenomenal! When women discover alpaca, they become lifelong customers!" says, Kelley Hobart one of the founders of the Silicon Valley dot com venture. Alpaca ponchos have been somewhat of a secret among Alpaca owners since most retailers have not offered natural fiber alpaca products due to its exclusiveness and limited availability.
In addition, most of the Alpaca ponchos available have not been designed for the North American fashion market. "We teamed up with american designers to introduce the public to fresh colors and styles combined with the incredible natural benefits of alpaca. Martha Stewart helped spur interest in ponchos this week with her display of a hand crocheted poncho provided to her by a fellow inmate. Our goal is to educate the market about alpaca apparel. Most people do not realize this natural fiber is soft as cashmere but much warmer and 5 times stronger than wool." Alpaca Direct is addressing the market by making the entire line of Alpaca ponchos, sweaters and apparel available online, in popular American styles through a highly usable retail website. Most retail web sites are very difficult to use and have a high abandon rate. To solve this issue, the software design team at Alpacadirect has focused on usability of the core shopping experience.
"Our goal is to target a specific market niche, usability test the shopping experience and refine our approach based on user feedback." Specialty apparel retail sites like Victoria Secrets and LL Bean have been leading the growth segments in the elusive e-commerce market by using a similar online strategy. It is all about the basics... Great products, competitive pricing, excellent customer service all delivered in an effective online shopping experience" says Mrs. Hobart.
About Alpacas
Alpaca are native to the high Andes Mountains of South America. Domesticated for centuries by the Inca of Peru, their precious fleece was worn only by royalty. Alpaca produce over twenty natural shades of a fiber that is soft as cashmere and stronger than wool. This unique hollow core fiber is extremely light yet retains the ability to warm its wearer against even the harshest winter chills. Alpaca are still very rare in the United States with the current US alpaca population at about 50,000. The average female alpaca sells for between $15,000 and $30,000 dollars in the US market.
About Alpaca Direct
Alpaca Direct is the latest e-commerce retail venture launched out of Silicon Valley. Located in Brentwood, California, USA the site was extensively tested in a state of the art usability lab and offers a wide range of high quality Alpaca apparel and gifts.
Contact:
Bianca Ruehlig
925-240-2556
Alpaca Direct
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