E. W. Scripps Selects Leading CRM Solution from Relationals to Unify Sales Management

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Relationals (http://www.relationals.com) , a leader in hosted customer relationship management (CRM) solutions for the publishing and media industry, today announced that The E.W. Scripps Company’s newspaper division (http://www.scripps.com) has selected Relationals CRM suite for publishing to meet sales tracking requirements and to automate their sales processes, improve advertiser relationships, increase revenues, and unify sales management across fourteen newspapers.

“We were impressed with Relationals during a test of their product at the Corpus Christi Caller-Times,” said Bob Benz, general manager/interactive media for Scripps newspapers. “When we started looking for an online insertion order application for our online sites, we turned to Relationals for a possible solution. They worked with us to integrate the insertion order application into their CRM suite, giving us an opportunity to offer both the application we needed and CRM to our newspapers.”

Relationals CRM is a hosted service and as such there’s no hardware to buy, no software to install, no networking or configuration lead times, no back up software to purchase. Newspapers use Relationals CRM with confidence that the services is always up and operational, professionally managed, and that all data is secure and backed up.

“For newspapers that have thought about using CRM software to streamline and accelerate their sales process but have been concerned about the costs or risks of deployment, Relationals can demonstrate impressive benefits quickly,” says Pankaj Malviya, Chief Executive Officer, Relationals, Inc. “Most newspapers can get started within a week including training, customization, print and interactive rate sheet loading, website lead capture integration, and account history tracking and sales opportunity management.”

Because Relationals exclusively designed for the media industry, the screens, terminology, functionality and workflow is familiar and intuitive for sales representatives. Information from other personal software organizers, contact management systems, Microsoft Outlook, Lotus Notes, or business systems can quickly be imported and remain synchronized and this also helps sales personnel quickly establish a context and easily include Relationals as an extension of their everyday work activities. Sales representatives spend less time sending emails, archiving emails, retrieving information and more time selling.

Powerful reporting capabilities enable newspapers to view the sales activities of each newspaper and also see a consolidated sales progress against quarterly goals. Graphical management dashboards provide bar, line and pie charts of key performance indicators across newspapers so that trends can quickly been identified. With over 40 standard sales management reports ready to use, newspapers have a great starting point for measuring performance or drilling into the details. A powerful report builder wizard enables newspaper or corporate sales management to customize existing reports or create new ones.

Built on the Relationals Customer Data Integration (CDI) Platform, Relationals provides customers with proven scalability, customization, integration and performance. Relationals integrates with common sources of information by connecting with publishing business systems, lead sources, customer lists. Additionally, Relationals can integrate with in house ad desk systems, creative and document repositories, and security and single sign-on systems to operate as an extension of your existing IT infrastructure.

To arrange a demonstration, go to the Website at http://www.relationals.com or call (408) 449-0296.


The E.W. Scripps Company is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company’s media businesses provide content and advertising services via the Internet. Scripps newspapers include the Rocky Mountain News in Denver, the Commercial Appeal in Memphis, the Knoxville (Tenn.) News Sentinel and the Ventura County (Calif.) Star. Scripps also operates the Washington D.C.-based Scripps Media Center, home to the Scripps Howard News Service.


Relationals is the only company focused exclusively on delivering hosted CRM software for the publishing and media industries. Customers use Relationals CRM to automate publishing specific sales, marketing and production processes to improve relationships with advertisers. The Relationals CRM suite provides customers the flexibility to select the automation modules they need for their business including Group and Individual Calendars & Organizers, Accounts & Contacts, Opportunities & Quotes, Flexible Teams, Online & Print Rate Sheets, Communication Templates, Contracts and Expiration Reminders, Custom Billing Plans, Creative Repository, Self-Service Portal, Advertiser Campaigns, Marketing Campaigns, Support Cases, Reporting & Analytics, Project Management, Advertiser Surveys, Customer Forms, Sales Literature Management, Lead Routing and Workflow, Customizable Dashboards, Reporting and Analytics, and Integration with Outlook, Notes and Back-end Publishing business systems.

Relationals is the leading providers of hosted solutions for companies including Scripps, Blethen, McClatchy, Lee, Stephens Media Group, Morris Communications. For more information about Relationals, call 408.449.0296 or visit http://www.relationals.com. Relationals is a trademarks or registered trademarks of Relationals, Inc.

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