Hurley International Chooses ASTRALCOM for Online Apparel Catalog

ASTRALCOM, LLC (d.b.a. ASTRALCOM) today announced that they had recently reached agreement with Hurley International to provide professional web presence consultation and online apparel order processing system development and implementation services.

(PRWEB) March 17, 2005 -- The history of Hurley International traces its roots back to the surf industry in Southern California in the late 1970s. Hurley Surfboards was established in Costa Mesa in 1979 and in 2002, Hurley became a wholly owned, independently run subsidiary of Nike, Inc. Today, Hurley is committed to delivering world-class products to the youth market and is a fashion leader in surf, skate, music and art.

We made the decision to go with ASTRALCOM based on their amazing reputation for meticulous work and fast paced service" said Pete Rocky, Online Marketing and Business Manager for Hurley.com.

Hurley came to us on short notice and asked if we could create an enhanced/integrated online apparel order processing system to meet a specific deadline. Because were experts in the programming language they wanted to use for the application, it was an easy answer and the project was a go," stated Richard Bergér, ASTRALCOM VP of Relations.

Using a combination of our e-business engine and some custom integration code, were going to help Hurley deploy and launch their online apparel order processing system quickly and with minimal cost," explained Russ Ronchi, ASTRALCOM Project Manager. Well be adding enhanced functionality like real-time inventory display and data parsing from their proprietary legacy system so that online display and ordering will be directly tied to available inventory," added Ronchi.

ASTRALCOM is a multiple award-winning digital business solution provider that successfully assists companies and industries of all types with their Internet and e-business strategies.

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