TrendWatch GA Survey Says: Creative Firms Adopting 1:1 Print Marketing

"Variable Data Printing 2005: Creatives" is written specifically for creative professionals, and in its pages, TWGA provides its most detailed look yet at the adoption and growth of variable data printing (also called "personalization" or "1:1 marketing) in both the creative space and in the wider commercial printing marketplace.

New York, NY (PRWEB) March 16, 2005 -- TrendWatch Graphic Arts just released a specially priced, condensed version of its larger benchmark Special Report Variable Data Printing: Finally, the Data Are In!" This condensed version is aimed specifically at creatives like advertising agencies and designers. "Variable Data Printing 2005: Creatives" is written specifically for creative professionals, and in its pages, TWGA provides its most detailed look yet at the adoption and growth of variable data printing (also called "personalization" or "1:1 marketing) in both the creative space and in the wider commercial printing marketplace.

The report provides a framework for the data on creative professionals by starting with the larger VDP marketplace of commercial printers and trade shops that are actually producing these applications. This report starts out with a look at who is producing variable data printing (1:1 print marketing jobs), at what levels of sophistication, in what volumes, and how quickly their use (or production) of these applications is growing or declining.

The report then builds on this framework by providing detailed information on creatives adoption of variable data, including their perception of variable data printing as a sales opportunity, which creative segments (advertising agencies, graphic designers, corporate designers, commercial photographers) are producing the most VDP jobs, at what levels of sophistication, whether those jobs are growing or declining (and if so, how much), and each markets perceived benefits and barriers to VDP.

Notes Heidi Tolliver-Nigro, TrendWatch Graphic Arts analyst and author of the report, "For more than a decade after the introduction of toner-based, digital color presses (and the possibility of producing full-color, fully variable and personalized documents), all we could do was guess at the actual adoption levels based on anecdotal evidence and digital press installation figures. Having hard data is long overdue. Now, we have a statistical look at whats actually going on in this marketplace."

News Highlights:
-- 38% of creatives say they have produced VDP jobs in the last 12 months;
-- 49% of these (creatives who have produced VDP jobs) have produced full-color, variable-image, variable-text jobs;
-- 43% of creatives see their use of these jobs increasing;
-- 42% of creatives see increasing response rates" as a top benefit of using VDP; lowering total print costs" comes in second, at 21%.

Availability:
TrendWatch Graphic Arts "Variable Data Printing 2005: Creatives" is available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at www.trendwatchgraphicarts.com or by phone at 866-873-6310. The price for the 77-page report is $349. TrendWatch Graphic Arts eStore customers can download this report in PDF Acrobat format immediately after purchase.

Editor's Note:
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Judie Ryer

About TrendWatch Graphic Arts:
TrendWatch Graphic Arts specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces.

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