Annuity Marketing Firm Seeks New Agents

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A unique annuity selling system takes away the stress of prospecting and lets annuity agents focus on selling. More at:

Ten years ago insurance agent Bill Broich stumbled upon something that changed his life. A roomful of smiling prospects eager to hear what he had to say. Normally to find prospects, the Olympia, Washington agent would “cold call, annoy current clients for referrals, buy expensive advertising and pray like a nun that I could close enough business to cover my bills.”

“It was not a pleasant time,” Bill reflected on his lean years. “I had to work all the time, was getting rejected every day, which believe it or not started to eat at my self-esteem, and just wasn’t making enough money for the work I was putting in.”

But this lucky discovery of how to easily fill rooms with prospects changed everything. The people wanted to hear what he had to say, and a lot of them would buy.

He spent the next ten years perfecting what has been called the ‘Perfect Annuity Selling system.’ Perfecting it so well that Bill generated eighty-nine million in sales.

Bill reached a point where he didn’t really have to sell anymore and figured he might as well share his secrets. Over the last few years Bill & Co. have steadily been building a network of agents all by word of mouth.

“This isn’t one of those typical annuity marketing companies,” say Federal Way, Wa-based annuity agent, David Townsend. “No slick sales presentations, no throwing away thousands of dollars on tapes, booklets, and all that stuff that doesn’t really work. It’s free of B.S., just good practical advice that truly helps agents sell more annuities.”

And that quote sums up the system accurately. Bill’s system, The Broich Approach, teaches agents how to sell more annuities so they can work less and spend more time enjoying life.

They have recently launched a website ( to find new agents. Unlike the big annuity marketing companies, they don’t take on everyone. They’re looking for agents that they share chemistry with first and foremost.

“Agents need to have the right outlook and attitude to make my system work, so we’re picky on who we take on,” Bill said.

For more information and a free consultation with Bill, visit


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Sherilyn Orr

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