Forplay Inc. Appoints Houman Salem as Chief Executive Officer

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Forplay(TM) Inc., a leading designer, manufacturer, and distributor of exotic intimate fashion and apparel (http://www.forplayonline.com), announces the appointment of Houman Salem to the position of Chief Executive Officer. The announcement was made today by the company's founders Sean Rahim and Lou Rahim.

Forplay(TM) Inc., a leading designer, manufacturer, and distributor of exotic intimate fashion and apparel (http://www.forplayonline.com), announces the appointment of Houman Salem to the position of Chief Executive Officer. The announcement was made today by the company's founders Sean Rahim and Lou Rahim.

Forplay(TM) is known worldwide for its high quality and exotic line of lingerie, costumes, dancewear, swimwear, and accessories. Salem joined Forplay(TM) in early 2004 as the company's business strategy advisor and management consultant. During this period, Salem played an instrumental role in helping the company by increasing top-line revenues by 30%, reducing cost overruns, implementing new technologies, and transforming the company into a premier customer service oriented organization. "Everyone at Forplay(TM) is excited about these changes and I am confident in Houman's abilities to drive our vision into the future," stated Sean Rahim.

Prior to joining Forplay(TM), Salem was the managing director of Beverly Hills-based SMGI, a management consulting and strategic communications firm serving the entertainment, consumer products, and technology industries. SMGI's impressive list of clients includes such companies as BIDZ.com, XsunX, Inc., DH1 Studios, Inc., and Forplay(TM). SMGI will announce the appointment of a new managing director, while Salem will continue to serve the company as chairman.

"Forplay(TM) is an extraordinary company with a talented team and a superior product offering. I look forward to further developing Forplay(TM) into a leading world-class organization and building a positive brand where our employees are proud of the work they do and consumers are delighted about our products," commented Salem.

Salem, 33, holds an MBA from Pepperdine University and an undergraduate degree from California State University Northridge.

For more information, please visit http://www.forplayonline.com.

Contact:

Forplay(TM) Inc.

Tammy Sharaf, 626-277-4480

626-401-1687 Fax

tammy@forplaycatalog.com

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Tammy Sharaf
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