(PRWEB) March 22, 2005
The competition is open to anyone and takes the form of a draw. Entrants simply need to complete the contact form and the winners will be chosen in a two tier prize draw at the end of the month.
The competition has been designed to tie in with the latest government initiatives to promote tourism in the Canary Islands. A member of the Tenerife Resorts team, speaking from Los Cristianos, said: Âthere have been a number of proposed campaigns to promote the islands, including a new Tenerife logo and intensive TV advertising. We hope this competition will complement the governmentÂs work and give people the opportunity to come to Tenerife and get to know the islandÂ.
Much of the motivation behind the governmentÂs new promotional activities has been to counteract some of the misconceptions that Tenerife is just an island for cheap food, cheap beer and beaches. One source close to TenerifeÂs Cabildo had this to say: Âour ministers feel that Tenerife is misunderstood. Of course there are some areas of the island that cater for the low-end package market, but they are only a tiny piece of the jigsaw. The island has so much to offer the discerning holiday maker - fine dining, quality entertainment, world class golf, stunning scenery and some of the best hotels in Europe. We want to show the world that Tenerife is a sophisticated holiday destination that continues to cultivate quality and styleÂ.
For those who donÂt know, Tenerife is one of the Canary Islands lying some sixty miles off the coast of north Africa. The superb climate has earned it the moniker Âthe island of eternal springÂ and as such attracts sun worshippers all year round. To enter the holiday competition and win a luxury holiday in one of TenerifeÂs most exclusive resorts, logon to http://www.teneriferesorts.com/competition.