Michael Fassnacht of Loyalty Matrix Appointed to the Board of Advisors of the National Association of Internet Professionals

Michael Fassnacht, Founder, CEO, and President of Loyalty Matrix has been appointed to the advisory board for the National Association of Internet Professionals, (NAIP).

San Francisco, CA (PRWEB) March 19, 2005 -- Michael Fassnacht, Founder, CEO, and President of Loyalty Matrix has been appointed to the advisory board for the National Association of Internet Professionals, (NAIP).

Representing thousands of Internet professionals, companies and educational institutions, The National Association of Internet Professionals (NAIP) is the premier professional association of the Internet community. The NAIP is located in Chicago and boasts a nationally-based membership.

The diversity of the NAIP membership base allows members to network across multiple disciplines within the Internet community. The NAIP's individual membership includes those from all walks of the Internet industry, although senior executives and technical/design professionals do comprise the majority. The NAIP's corporate membership is equally diverse, including both industry leaders and small to mid-size companies from a variety of business segments. Members stretch from hardware and software to Web design and consulting. Everywhere from ISPs and telcos to financial services and legal firms, the NAIP's benefits and programs are designed to help members succeed in today's rapidly-evolving marketplace.

"I am excited and honored to be a member of the NAIP Advisory Board. The NAIP provides an important focal point where Internet professionals can network, learn, and create the future of the Internet," says Michael Fassnacht.

About Michael Fassnacht
As Loyalty Matrix's founding President & CEO, Michael Fassnacht is responsible for Loyalty Matrix's growth and strategic vision as well as guiding the development of new products and services within the customer and partner intelligence arena. http://www.loyaltymatrix.com.

Michael has more than 15 years of experience leading and managing marketing, e-commerce and customer loyalty programs for global companies. Prior to founding Loyalty Matrix, Michael served as VP of International Sales and Client Services for Netcentives, an early pioneer in customer relationships and loyalty programs. He also served as General Manager of Lufthansa's Miles and More program, managing direct marketing, e-commerce, and loyalty activities for Europe's largest airline. He also held key executive management positions at KoenigMetall, one of Europe's fastest growing car supply firms; and SudwestMetall, a business think tank organization in Freiburg, Germany. Michael holds a degree in Economics and Germanic studies from the University of Goettingen and UC Irvine.

About Loyalty Matrix
Loyalty Matrix is the leader in transforming complex customer data into actionable insights. Loyalty Matrix combines strategy, analytics and technology to optimize communications, pricing, features and distribution for client companies. Loyalty Matrix applies proprietary, customer-focused models in the areas of customer segmentation, attrition & migration, and value & growth.

Headquartered in San Francisco, CA, Loyalty Matrix serves clients across the country. Apple Computer, Banana Republic, and Yahoo! are among the leading brands that rely on Loyalty Matrix for customer insights.

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