Podcasting is dead...long live Microcasting

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The first audio program to be Microcast on the Internet is launched by Rhythmic Pulsar Media. Screen Gems, a weekly film review show, hits the Â?fiberÂ? just as the semantic debate hits the fan.

Podcasting is a term that has completely outlived its usefulness.

“To totally misquote Marshall MacLuhan, the medium is the message …not the device”, said Renny Manne, producer and host of Screen Gems at a cocktail party in Brentwood to launch the program.

If media distribution has evolved from (through-the-air) ‘broadcasting’; to the more specialized ‘narrowcast’ channel offerings of Pay TV (and radio); there is no doubt that the syndicated distribution of rich media on the internet can only be referred to as ‘Microcasting’.

“Podcasting has had its day …and must make way for Microcasting. I’m pleased to say that all of us at Rhythmic Pulsar Media celebrate the change”, continued Manne.

Podcasting was a term and concept initially established to describe the ability to pass on-line ‘syndicated’ audio media directly into Apple’s iTunes software and then automatically into Apple’s iPod music player.

According to John Pruzanski at Microcasting.org, “Microcasting is much more than Podcasting. Microcasting by definition includes; all ‘rich’ media (audio, video and beyond) syndicated across all devices and platforms; the ability to provide a more finely tuned specialization of content on a program-by-program basis rather than a channel-by-channel basis; and most importantly, the concept that a program is delivered on a ‘one-to-one’ basis. It uses one of the primary benefits of IP communications … the ability to succinctly communicate from one device to another.”

Screen Gems, which is microcast on a weekly basis from the central Rhythmic Pulsar Media server and syndicated via a RSS 2.0 feed, is all about the wonder of narrative film and television. It will not present ‘reviews’ as such, but will present ‘appreciations’ of the 20th Century’s most distinctive and influential collaborative art form – whether that art was produced for a 72 foot ‘silver screen’ at the Bijou, or a 12 inch black and white 56 Philco.

Rhythmic Pulsar Media, the publisher of Screen Gems, is a 21st Century production and distribution media group specifically established to pioneer and mature the development of Microcasting - the next evolutionary step in the process of media content specialization.

It develops and produces tightly focused radio and television programming specifically designed to be distributed via on-line ‘syndication’ … taking full advantage of the ability of technology to democratize media production and distribution.

Company or product names have been used for identification purposes only and may be the trademarks or registered trademarks of their respective companies.

And most importantly, Screen Gems can be found at;


For more information

Rhythmic Pulsar Media

Att: Renny Manne

T. +972544222728

E. renny@rhythmicpulsar.com


For more information


Att: John Pruzanski


E. john@microcasting.org



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