Minnie Wilde Unveils Its New Fragrance, Magic

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Minnie Wilde, indie clothing line and eponymous boutique launches its first scent, Minnie Wilde Magic. The fragrance is a custom blend of tiger lily, pink grapefruit, vanilla, Egyptian tuberose, and other dreamy essential oils. Yosh, a San Francisco perfumer, collaborated with owners Terri Olson and Ann DÂ?Apice on the scent.

Minnie Wilde, indie clothing line and eponymous boutique launches its first scent, Minnie Wilde Magic. The fragrance is a custom blend of tiger lily, pink grapefruit, vanilla, Egyptian tuberose, and other dreamy essential oils. Yosh, a San Francisco perfumer, collaborated with owners Terri Olson and Ann D’Apice on the scent.

Minnie Wilde has been touted as the “Holly Golightlys for the new millennium—they design for the girl who … is going out to define herself: she stays up a lot and she might just decide to go out to buy a pair of shoes instead of paying the rent.” Minnie Wilde Magic captures this independent spirit since it smells magically unique on each individual as it mixes with her distinctive, natural scent. Luckyscent.com describes it as “playful as a kitten and unabashedly pretty, this entrancing oil blend is destined to end up in all the it girls’ bags.”

The precious blend of delicious fruit notes whet the appetite and sensual petals open to a delicate aroma wafting through like a sweet dream. Minnie Wilde Magic is available in a .15 oz. no-spill bottle, so a Minnie Wilde girl can take it on the go, without fear of a drip in her purse.

Minnie Wilde Magic is available at Apartment 3 (LA), Riley James (SF), as well as online at luckyscent.com.

Phone orders are also welcome. 415-863-wild.

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Ann DApice or Terri Olson