AffiliateTracking.com Advises Merchants to Stop Sacrificing Link Popularity to Affiliate Networks With New Direct Linking Capability

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Affiliatetracking.com, an affiliate software standard since 1998, recently upgraded their affiliate tracking solution. Adding and improving upon the software’s ability to help the merchant reinforce or build their brand, Affiliatetracking.com’s most vital addition was the ability to link affiliates directly to the merchant’s domain.

Affiliatetracking.com, an affiliate software standard since 1998, recently upgraded their affiliate tracking solution. Adding and improving upon the software’s ability to help the merchant reinforce or build their brand, Affiliatetracking.com’s most vital addition was the ability to link affiliates directly to the merchant’s domain.

In the heyday of the internet when “easy money” was the catch phrase of the day, affiliate networks were very attractive to new merchants who’d been told about the benefits of affiliate marketing. These networks boasted about databases of thousands of affiliates that would act as a virtual sales force driving millions of dollars to the merchant. Coupled with these databases was “state of the art” affiliate software that would ‘revolutionize’ how business was done online.

The downside to all this prosperity is that few looked ahead or read the fine print. In reality, the thousands of affiliates turned out to be a couple hundred (or less) who actually drove sales to the merchant. For most merchants the inflated sales numbers never materialized, but the fees they were paying to remain a part of the network continued to steadily increase. Adding insult to injury was the fact that most merchants were sacrificing their own branding opportunity since the affiliates were (and most still are) linking via the network instead of to the merchant.

It has only been in recent years, with the growing trend toward search engine marketing, that the extent of this sacrifice has become known. “Links bring visitors in from other sites and link analysis is an important part of the ranking algorithm used by all the major search engines,” says Christine Churchill of NetMechanic. Therefore, keeping a site in the organic search results has become more of a necessity that requires vested time and effort to keep it and the brand ahead of the competition. This time and effort can be alleviated, in part, by taking advantage of an existing list of qualified link partners: their affiliates.

Currently, for a good many merchants, these affiliates are linking to and increasing the link popularity and search placement of the network rather than their own. Now, Affiliatetracking.com is offering merchants several options that can help them take back their search engine placement. These options include direct linking, web page replication, private label domain, or the ability to license the software.

Combining one of these options with AffiliateLink’s reliable tracking, easy to use admin panel, free affiliate payout, quality customer service, consulting services, and support will make managing your affiliate program more profitable and easier than ever before.

For more information on these and other features of the AffiliateLink software visit Affiliatetracking.com and review what others have had to say about their service and support.

About TrackingSoft LLC:

Headquartered and doing business in Upper East Tennessee since 1998, TrackingSoft, LLC provides affiliate and ad tracking solutions from which businesses can build performance-based relationships that minimize customer acquisition costs and maximize the revenue potential of their websites. TrackingSoft, LLC’s client roster currently includes WordTracker, Free-CDSoftware, and IGE.

Mandy Haga

TRACKINGSOFT, LLC

(877) 689-4255

http://www.affiliatetracking.com

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