Rogersville, TN (PRWEB) March 18, 2005
Affiliatetracking.com, an affiliate software standard since 1998, recently upgraded their affiliate tracking solution. Adding and improving upon the softwareÂs ability to help the merchant reinforce or build their brand, Affiliatetracking.comÂs most vital addition was the ability to link affiliates directly to the merchantÂs domain.
In the heyday of the internet when Âeasy moneyÂ was the catch phrase of the day, affiliate networks were very attractive to new merchants whoÂd been told about the benefits of affiliate marketing. These networks boasted about databases of thousands of affiliates that would act as a virtual sales force driving millions of dollars to the merchant. Coupled with these databases was Âstate of the artÂ affiliate software that would ÂrevolutionizeÂ how business was done online.
The downside to all this prosperity is that few looked ahead or read the fine print. In reality, the thousands of affiliates turned out to be a couple hundred (or less) who actually drove sales to the merchant. For most merchants the inflated sales numbers never materialized, but the fees they were paying to remain a part of the network continued to steadily increase. Adding insult to injury was the fact that most merchants were sacrificing their own branding opportunity since the affiliates were (and most still are) linking via the network instead of to the merchant.
It has only been in recent years, with the growing trend toward search engine marketing, that the extent of this sacrifice has become known. ÂLinks bring visitors in from other sites and link analysis is an important part of the ranking algorithm used by all the major search engines,Â says Christine Churchill of NetMechanic. Therefore, keeping a site in the organic search results has become more of a necessity that requires vested time and effort to keep it and the brand ahead of the competition. This time and effort can be alleviated, in part, by taking advantage of an existing list of qualified link partners: their affiliates.
Currently, for a good many merchants, these affiliates are linking to and increasing the link popularity and search placement of the network rather than their own. Now, Affiliatetracking.com is offering merchants several options that can help them take back their search engine placement. These options include direct linking, web page replication, private label domain, or the ability to license the software.
Combining one of these options with AffiliateLinkÂs reliable tracking, easy to use admin panel, free affiliate payout, quality customer service, consulting services, and support will make managing your affiliate program more profitable and easier than ever before.
About TrackingSoft LLC:
Headquartered and doing business in Upper East Tennessee since 1998, TrackingSoft, LLC provides affiliate and ad tracking solutions from which businesses can build performance-based relationships that minimize customer acquisition costs and maximize the revenue potential of their websites. TrackingSoft, LLCÂs client roster currently includes WordTracker, Free-CDSoftware, and IGE.