Chaska Public Relations Offers Fresh Perspective, Not Old Tactics
Have you tried traditional advertising methods with limited to zero results? Maybe its time to give Chaska Public Relations a try. This small-but-powerful public relations agency offers a fresh perspective on modern marketing and communications techniques with proven results to back it up.
(PRWEB) March 22, 2005 -- Chaska Public Relations founder is a professional journalist with credits in dozens of national and regional newspapers and magazines. His experience includes work with large software and Internet companies including Broderbund, The Learning Company, LucasArts and Autodesk, lending him a unique perspective on an array of marketing methodology both new and old.
Maybe buying display advertising or spots on the local cable channel works for some people, but for small businesses on a limited budget this just isnt a practical approach," said Chad Sellmer, founder of Chaska Public Relations, which serves a number of small enterprises with affordable promotional PR. Print media can be an effective advertising vehicle, but for a full-color display advertisement youre looking at spending $400 minimum to run it once in your local newspaper. With us, you can spend $275 and have millions of potential customers reading your commercial copy and even looking at your pictures virtually overnight. Im surprised people still runs ads in small newspapers given the instant, vast reach of the Internet.
We started a public relations firm that would appeal directly for small businesses, non-profits and entrepreneurs, people like us who dont want to waste a lot of money on ads that dont work," Sellmer added. Distributing press releases over the Internet and backing this up with support services has the ability to blow other types of advertising out of the water in terms of sheer numbers. I mean, 50 million viewers? How much would an ad with that kind of reach cost you? We keep it affordable because we know who our customers are and what they expect from us.
In my opinion, the current strength of the Internet is its advertising potential," he said. In places like the Midwest, many rural areas and overseas, there arent that many actual sales being transacted, even while folks in Los Angeles might be doing all their Christmas shopping online or buying a garage full of priceless 'art on eBay. So this general distrust of handing out your credit card number, combined with a surprising amount of inconvenience involved in purchasing over the 'net, is real and it has changed peoples perception that it would kill retail shopping. It definitely hasnt killed it, and instead it has helped it in many ways.
The potential of the World Wide Web to communicate with millions of people in 'real-time is incredible," he added. I worked in software and Internet development for several years and I watched it morph into this fantastic way to communicate with an audience that would have otherwise been unreachable through more traditional methods. I highly encourage any small business owner, non-profit or entrepreneur to check our website (www.chaskapublicrelations.com) and think about ways we can help them harness this powerful tool."
Chaska PR also offers a professional point of contact for inquiries, as well as more than 14 years worth of media contacts. The firms reasonable rates are posted right on the website so you wont be surprised. You will get more for less with a well-planned public relations campaign.
Call today -- 510-418-2455 and let Chaska PR connect you with your customers.
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