Get Out of the Box and Bring It On!

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Gilbert KhouryÂ?s new book sounds a wake up call to entrepreneurs with an innovative, ready-to-use business concept.

In the aftermath of economical downturn, Gilbert Khoury, North American's most strategic business thinker, proclaims the old way of doing business is useless in this new world of economic chaos.

Embarking on a mission to wake up North American entrepreneurs (established and inspired) from the old habit of doing business, Bring it On! An Entrepreneur's Approach to Implementing New Products or Services Effectively (Ink Press; $29.95 U.S./$42.99 Canada, hardcover; April 1, 2005) lays out an innovative business concept that teaches entrepreneurs how to achieve their business goals efficiently.

In Khoury's unique style, Bring it on! does not settle for subtle change. Instead, it shows entrepreneurs how to tactically launch their product or service efficiently. Khoury urges entrepreneurs to do their due diligence by researching their target market, leveraging their existing relationships with their customers and strategically timing their market launch.

His clear, simple and ready-to-use concepts show entrepreneurs how to:

-Make the switch from "throwing" their products or services in the face of the public to "researching" their target audience for an optimal return on investment (ROI)

-Understand their competition to excel in their future ideas

-Write a winning proposal for getting their required funds

-Adopt a project management methodology to deliver their products or services on target and on budget

-Prepare and protect their enterprise from any threats (terrorism/mother nature) to sustain continuity

-Apply Bring it on: An Entrepreneur's perspective strategy to all industries from telecommunications to finance

"Entrepreneurs have to work smarter not harder," says Gilbert Khoury. "Bring it On! An Entrepreneur's Approach to Implementing New Products or Services Effectively is nothing less than a wake up call for North American entrepreneurs, established or inspired, to take charge of their lives, business ventures and get out of the box."

For more info check:http://www.gilbertk.com

Bring it On! An Entrepreneur's Approach to Implementing New Products or Services Effectively

By Gilbert Khoury

Ink Press Publishing. Publication Date: April 1, 2005

$29.95, U.S.; $42.99, Canada. 268 Pages; hardcover. ISBN: 0-9736106-0-3

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Michael Robinson