Florist Directory Net Announces a New Service to Help Combat Online Fraud

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Online flower sale is a billion dollar business a year and is growing every month as new floristÂ?s websites are popping up and cluttering the search engine results. With this come the numerous fraudulent florists that claim to be local florist and undermine the real flower shops that are trying to get an online exposure.

Florist Directory Net is launching a new service to help customers identify fake local florist sites and help the floral industry re-establish the credibility in online flower shops.

The essence of the service is the ability of the customers to report their experiences with a particular flower website and expose the ones that are trying to pass as “local florists”.

Manipulating search engine results is in the core of the problem and many customers are finding it increasingly difficult to locate a true local florist to send flowers by simply searching online. These websites will be posted with detailed information regarding their fraudulent activity and methods used.

Florist Directory Net will start ranking all floral sites as well as explicitly warning customers as whether a site is a local florist or a simple wire service redistributing flower orders.

The new service will be an extension of the existing Awards Program that identifies, promotes and honors real local florists and their web stores as they are suggested and nominated by the customers that shop online.


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Evgeni Nestoroff
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