Cornucopia Institute: More Black Marketing Shenanigans from the Organic Dairy Industry?

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Non-profit group with undisclosed industry ties attacks Horizon Organic and competing organic dairies.

News articles and television broadcasts appearing across the globe have recently profiled a rift within the multi-billion dollar organic milk industry placing industry leader Horizon Organic on the hot seat. ABC News and USA Today are among those reporting on attacks by the Cornucopia Institute, which is described by the news media as a non-profit farm policy research group based in Wisconsin.

Blogger Alex Avery’s Milk is Milk blog found at exposes holes in the reporting with missing links that suggest this so-called non-profit farm policy group has financial and other undisclosed ties to organic dairy industry interests who are benefiting from the attacks on their competitors. Avery exposes ties between the Cornucopia Institute and Organic Valley – a $160 million organic industry cooperative based in Wisconsin – which the mainstream news media failed to report.

Avery is the research director for the Hudson Institute’s Center for Global Food Issues; his blog addresses marketing issues in the dairy industry which affect consumers, dairy farmers and processors. To learn more, visit


Alex Avery

Center for Global Food Issues

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