Real Digital Media Releases Neocast Media Player XF

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Product Represents CompanyÂ?s Next Generation Digital Signage and Narrowcast Network Media Player Appliance

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the newest member of the NEOCAST family of digital signage products, NEOCAST Media Player XF. NEOCAST Media Player XF maintains the reliability and scalability inherent in the NEOCAST Media Player X, but adds Macromedia certification to support Flash content and applications on a Linux-based appliance along with enhancements in processing power and content delivery capabilities. The product is being exhibited at Globalshop’s 2005 New Product Pavilion.

NEOCAST Media Player XF, together with the NEOCAST Media Server software, transforms displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.

“Digital signage and narrowcast networks are fundamentally changing the interaction between advertisers and consumers,” said Jason Broom, Vice President, Marketing for Real Digital Media. "Advertisers and marketers have regained the power to inform, educate, and ultimately, influence the minds and hearts of their customers at the point-of-purchase. Meanwhile, customers are benefiting from timely messages that enhance their shopping experience. The NEOCAST product family was designed with these purposes in mind, and the release of the NEOCAST Media Player XF serves to reinforce our position as a leader in the digital signage market.”

Companies like Intown Television are using NEOCAST products to build narrowcast networks for their customers.

“Real Digital Media’s NEOCAST products allow us to deliver a scalable, end-to-end narrowcast network solution to our clients who are looking to improve the customer experience and differentiate themselves from their competition,” said Warren Brittingham, Intown Television. “We’re excited about the latest NEOCAST product release, as it provides another enabling technology designed to deliver the value of digital signage to our customers.”

With the convergence of numerous technologies, the total cost of ownership and estimated return from digital signage and narrowcast network investments have become more closely aligned to create a sound economic decision for the enterprise. Display prices are decreasing rapidly, networked digital signage products like the NEOCAST family are mature, digital media content is easily produced, and the requisite in-store bandwidth is largely in place.

The NEOCAST family of digital signage and narrowcast network products consist of:

NEOCAST Media Player X: The NEOCAST Media Player is the first generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, and GIF.

NEOCAST Media Player XF: The NEOCAST Media Player XF is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including MPEG 1, 2 – 4, Divx, VOB, PNG, JPG, GIF, and SWF.

NEOCAST Media Server: The NEOCAST Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST Media Players, supporting both promotional and advertising networks. With NEOCAST Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.

Pricing and Availability

NEOCAST Media Player XF is available immediately. For more information, visit the RDM web site at http://www.realdigitalmedia.com, contact RDM at 941.951.0130 or info@realdigitalmedia.com.

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products for establishing point of purchase marketing, advertising and corporate communication networks. Founded in 2002, our family of NEOCAST digital media products manage, deliver and play content in a wide range of digital video and audio formats. With RDM, programming can be customized across entire digital signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit http://www.realdigitalmedia.com.

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Dan Dyer
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