Clearwater, FL (PRWEB) March 25, 2005
KOTW today announced the introduction of a video solution which eliminates the need to wait for the customary downloading and buffering before streaming videos can be viewed.
With this technology, a video of any length can be placed on a web page and viewed instantly without downloading it first. A video can also be placed in any email message which plays immediately once the email is opened. Multiple videos can also be included in a "container" within an email message, offering the recipient a selection from which to choose.
According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of an online video ad.
"Online consumers are favoring videos as a source of information and we are ready to deliver tomorrow's technology today" said Michael Murray, President of KOTW. According to Murray, advertising as well as direct-marketing companies stand to benefit by offering this service to their clients. "We provide a measurable method of delivering products to businesses and consumers. Millions are spent each year on print, radio and television ads without knowing if the intended target ever saw the ad. With our solutions, advertisers now have the ability to place similar messages directly in clear view of consumers for less than the cost of a local phone call. What's even better is that we track how many times each video was viewed," he added.
As the demand for internet video commercials rises, more products and services will be offered directly to consumers. "Since our videos are not email attachments, people are less concerned about viruses and more likely to open them. And, since there is nothing to download, all videos arrive as small text files which do not compromise hard drive storage space." cited Murray.
KOTW also offers live video capabilities in a 640X480 format with numerous applications including training, customer service compliance, concerts and much more.
As internet accessibility migrates to faster connection speeds, industry experts feel that consumers are ready to visit internet websites for products advertised on television and KOTW appears to be poised to be a major player in the online video market.
KOTW was created by Michael Murray and specializes in video solution services such as:
- High Quality Internet Broadcast (640 X 480)
- Web Conferencing - up to 20 participants
- Web Meetings - up to four participants.
- Video Recording Studio
- Video On Demand
- Web Seminars
- Video Email
To view samples of KOTW's videos, visit http://www.kotw.net or contact:
Adrian Da Silva
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