Xingolati Takes to the Sea for Double Tall Fun and Frolicking

Share Article

Xingolati blends the live music community together with performance artists and the beautiful creatures of the underground art scene.

Los Angeles/ Xingolati pronounced (Zîng-go-läh-ti) is not a new coffee drink served by Starbucks. According to founder Neal Turley, Xingolati embodies a creative and bold spirit and is all about the blending of worlds. In reality Xingolati is a three day festival at sea which departs from Los Angeles this October on Carnival Cruise Lines’ ship Paradise. The ship will be transformed into a floating music extravaganza which will combine fabulous food and relaxing spa treatments with multiple concert venues showcasing live music from some of the country’s most dynamic bands. Also included are head spinning theatrics including performance art, character exaggerations and circus theatrics.

Some of the performers already locked in are G. Love and Special Sauce, Particle, The Everyone Orchestra (including Vince Herman of Leftover Salmon, Rob Wasserman of Rat Dog), John Popper Project featuring DJ Logic, DJ Greyboy, The Mutaytor, DJ Laird (Lush), Rob Cantrell from NBC’s Last Comic Standing, Perpetual Groove, Lowpro Lounge, That One Guy, Soul Rebels Brass Band and Delta Nove. Several more national headliners will be added as departure time approaches.

Xingolati blends the live music community together with performance artists and the beautiful creatures of the underground art scene. Turley adds “This vacation will be an adventure that will take passengers on a creative and sensual journey that is like no other”. The founders expect that everyone onboard shares a common life style– a passion for self expression and performance.

In preparation for taking Xingolati to sea the founders have enlisted the services of Los Angeles based Multimediary Entertainment Marketing (http://www.multimediary.com) to procure media and promotional partners. Thom King, President of Multimediary, said "We are really honored and excited to be able to work with Xingolati”. King added “It is an excellent compliment to our other tours and events in that it targets a very hard to hit and captive demographic that the rest of our opportunities can't effectively reach”.

Xingolati is scheduled to depart on October 14th extending through the 17th. Xingolati appeals to the 25 to 34 Gen X, suburban and urban dwelling hipster demographic which is comprised of tastemakers and influencers of peer groups. According to King, "This audience can be effectively reached virtually nowhere else”. Based on a recent Multimediary in-house study, this target demographic is projected to spend $185 Billion this year and will spend $9.3 billion on electronics and computer equipment, $20 billion on eating out and $21 billion on clothing.

Xingolati will be supported by sponsors, the tour promoter and several media partners through aggressive PR, on-air interviews coupled with promotions and contesting, print and radio.

Multimediary was founded by Thom King in late 2001 after leaving Clear Channel. King has worked with Virgin Records, Capital Records, MCA Records, Warner Brothers, Universal Records, Lions Gate Films and several other major and independent record labels and entertainment production companies as well as Honda Motor Company, British Petroleum, Snapple Beverage, Brown Forman, LifeStyles Condoms, Miller Beer, Red Bull and literally dozens of other consumer brands.

Multimediary provides Corporate Branded Tours, Event Planning, Management and Product Placement, and is probably best known for Bonnie Raitt's Green Highway Tour, which was one of their greatest accomplishments. Multimediary’s web site can be found http://www.multimediary.com

For more information contact Joni Mitchell at joni_mitchell@multimediary.com.

# # #

Share article on social media or email:

View article via:

Pdf Print