Sharing Ideas Just Got Easier: Blogging, Keyword Tagging, File Sharing, Social Networking … And That’s Just For Starters!

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Launched this month, Apcala is a web system that allows you to share photographs, audio, video, documents and personalised profiles with friends, family, other Apcala users and the Internet at large. ItÂ?s advertising free and free to use.

– The days of solitary weblogs are over. Edinburgh-based Apcala is a website unlike any other. As well as online journals, you can upload photographs, audio, video, documents, create a personalised profile -- and then share them with your friends, family and other Apcala users. Importantly, you decide who can see them. Want to share a photograph you took last summer with your friends only? That’s okay. Want to upload a song you recorded and share it with the world? That’s okay too. And files can be embedded directly into weblog posts, so you can discuss them with the world.

You can then tag them with keywords – make a weblog post about cars and one click shows you not just who else has written about cars, but also who’s interested in them and who’s uploaded files and photographs with cars in them.

Using a powerful mix of access controls, file repositories, weblogging and social networking, Apcala is about sharing experiences, ideas and information. You can control every aspect of your Apcala; upload video, audio, images and text; attach meta-data and tags to this work; share it within communities you build. Apcala has the ability to search through blog postings, uploaded files and profiles. It is a complete online personal system, and there’s a whole landscape of people sharing ideas and objects. It’s completely free and devoid of advertising; anyone can sign up to Apcala at

This would be revolutionary in itself, but Apcala is based on a software platform designed to allow universities and public organisations to share knowledge within their walls. Anyone can pick Apcala’s core system, called Elgg, up and run it as their own; the only requirement is to pass information back to the system’s developers so they can improve and learn from it. Already the software is revolutionising the world of electronic learning; Apcala brings that power to the world.

To learn more about Apcala, or to sign up for a free account, visit

To learn about Elgg, visit

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Ben Werdmuller
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