TR Services Changes Name to TR Communications to Reflect New Business Strategy

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TR Services, an integrated communications solutions provider, today announced that it has changed its name to TR Communications to reflect the company’s new business strategy, which is focused on helping customers overcome communications challenges through a better understanding of their overall infrastructure, operations and technology needs. The company’s new slogan; Connect. Communicate. Compete. Better.TM, emphasizes TR Communications’ aim at helping customers connect partners, suppliers and employees in new, more productive ways, communicate more effectively and create true competitive advantage.

TR Services, an integrated communications solutions provider, today announced that it has changed its name to TR Communications to reflect the company’s new business strategy, which is focused on helping customers overcome communications challenges through a better understanding of their overall infrastructure, operations and technology needs. The company’s new slogan; Connect. Communicate. Compete. Better.TM, emphasizes TR Communications’ aim at helping customers connect partners, suppliers and employees in new, more productive ways, communicate more effectively and create true competitive advantage.

“We view communications technology as a means to an end, and while we believe the latest technology is important, our customers tell us that solving their business problems with proven solutions is mission critical,” said Kevin Kelly, TR’s president. “TR Communications recognizes that voice applications are not only business drivers, but are critical to the success of nearly every organization. Our experience and expertise with voice applications allows us to approach other communications tools and technologies with a similar focus, and enhances our ability to deliver end-to-end communications solutions with measurable return on investment. With our broad understanding of how voice, data networking, video, sound and wireless applications can work together, we can provide our customers with the tools and technologies that will help them be more successful.”

TR Communications also introduced a number of enhancements that add significant value for customers. A structured assessment methodology now guides every client engagement, and will help to identify an organization’s communications challenges and opportunities. A recent Microsoft® CRM deployment puts real-time customer information into the hands of TR’s mobile sales force. Finally, TR Communications has invested in the training, development and acquisition of subject matter experts with proven experience solving customers’ business challenges.

“We are confident that our new strategy will help us to continue to grow our business in Buffalo and beyond,” Kelly added. “We have established ourselves as a valued business partner in this community, and are committed to developing new relationships while helping area organizations to identify and implement communications solutions that will increase revenues, decrease costs and maximize productivity.”

About TR Communications

Established in 1974, TR Communications’ has more than 5,000 customers throughout New York, Pennsylvania and West Virginia, including hospitals, educational institutions, major manufacturers, local governments, financial institutions, call centers, hotels and casinos. TR Communications designs and delivers voice, data, and audio/visual communications that help customers increase revenue, decrease costs and maximize productivity. Based on a structured assessment methodology, the company provides custom communications solutions and technologies that help organizations connect, communicate and compete better. TR Communications is a private company with corporate offices in Buffalo, N.Y. and branch offices in Rochester and Syracuse, N.Y. Pittsburgh and Erie, Pa., and Morgantown, W.Va. For more information on TR Communications, please visit http://www.TRCommunications.net.

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Brian LeCount
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