Leger Marketing Announces the Official Opening of its United States Office under the Direction of Market Research Expert Gary A. Kaplan

Share Article

Leger Marketing, the fastest growing company in the field of marketing surveys, strategies and research in Canada, is extremely proud to announce the official opening of its United States office under the direction of market research expert Gary A. Kaplan.

Leger Marketing, the fastest growing company in the field of marketing surveys, strategies and research in Canada, is extremely proud to announce the official opening of its United States office under the direction of market research expert Gary A. Kaplan.

Leger Marketing offers a complete range of marketing services, including everything from surveys to strategic consulting. Leger Marketing’s operational capacity is extensive with 200 CATI stations in North America, an innovative LegerWeb.Com division, which offers online marketing strategy expertise and Internet research and a strong network of international offices ideal to operationalize all aspects of global research programs.

About Mr. Kaplan

Mr. Kaplan has twenty-eight years of market research experience, spanning both the areas of design and survey operations. Most recently, he was an Executive Vice President with TNS (Intersearch) where he managed the telecommunications and IT sectors, TNS Prognostics and TNS Indetec. In total, he spent thirteen years with TNS (Intersearch) during which time he managed the international research division, the advanced methods department, the Intersearch CPG group, TNS’ Paramus and Kansas City offices as well as servicing his own clients as an Account Executive.

Prior to joining TNS Intersearch, Mr. Kaplan served Chilton Research Services for fourteen years in a number of capacities. He was an Account Executive for five years during which he managed thousands of research programs. Prior to this, he maintained responsibility over all data processing operations as Data Processing Director. In this role Mr. Kaplan managed the tabulation of data, the coding, editing and data entry of all data and programming of CRS’ CATI software package. Other responsibilities included in this role were the direction of all areas of statistical analysis, color graphics, PC programming and all new hardware/software purchase and development.

Mr. Kaplan also served as Chilton Research Services’ Chief Statistician for seven years where he was responsible for the design and execution of sampling plans. In addition, he directed all areas of statistical analyses including significance testing, variance calculations, all multivariate analysis, conjoint and discrete choice analysis and perceptual mapping.

Prior to his career at Chilton Research Services, Mr. Kaplan worked for the Consumer/Industrial Research Service as Manager of Data Processing and Statistical Analysis, where he directed all areas of tabulation and statistics.

Mr. Kaplan received a B.S. and M.S. in Experimental Design and Psychology from Tulane University.

About Leger Marketing

Leger Marketing is recognized for its innovation, rigorous methodology, accurate results, thorough analysis and actionable recommendations. It is the leading public opinion survey firm in Canada and has developed new research models in customer satisfaction, advertising effectiveness, media analysis and price sensitivity measurement. Through a joint venture with CARMA Washington, DC, Leger Marketing has developed a unique Global Reputation Index, a strategic diagnostic tool which measures corporate reputation based on the interaction between media and our client’s customers.

The Leger Marketing team is comprised of over 500 employees with almost 100 professionals in marketing, communications, economics, computer technology, information technology, statistics, demographics and psychology.

Leger Marketing, a privately held company, was founded in 1986 by Jean-Marc Leger and Francoise Leger. Leger Marketing services clients from seven offices in North America: New York, Philadelphia, Montreal, Quebec, Toronto, Edmonton and Winnipeg. In addition, Leger Marketing is represented with offices and partner offices in Asia, Europe, Africa and South America.

Leger Marketing’s major clients with US-based operations include American Express, Circle K, L’Oreal, Pfizer, Harris Bank, Brooke’s Pharmacy, Michelin and Essilor.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gary A. Kaplan