Book Publishing Insiders Reveal Five Critical Mistakes that Sabotage 99% of Today's Authors

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Mark Victor Hansen, a roster of well-known authors, plus a dozen literary agents and publishers reveal book publishing industry secrets for launching the next best seller.

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Got a New York Times Best seller inside you? Better have more than a great story according to Chicken Soup Of the Soul Co-founder Mark Victor Hansen. “Creating a book is really only 10% of the equation. Book marketing, promotion, publicity, media events and developing non-traditional sales outlets for your book should be your main focus.”

Hansen, along with fellow bestselling authors Robert Allen, David Bach, Ken Blanchard, and Jack Canfield, will reveal their top book publishing best practices at the Mega Book Marketing University event April 15-17, 2005, in Los Angeles.

To follow Hansen’s book publishing success formula, authors must avoid these five critical mistakes:

1 No comprehensive marketing plan.

2. Unclear who, what, why and how of your pitch to agents and publishers. Specifically, who your audience is, why they need your book, what makes your book unique, and how you’re positioned as an expert on the subject.

3. A bland brand. Unexciting title and book cover.

4. Your ego makes decisions, not the market. Solution? Identify a winning title by writing short, content-rich articles or reports. Distribute the reports online and monitor which titles get clicked on most.

5. No price testing. Ask your network how much they would pay for a book like yours. Their answers will reveal whether your book is salable.

The Mark Victor Hansen book marketing event is not just another writer’s workshop or status quo book publishing seminar.

As Mark Victor Hansen shared, “Millions of dollars are being made every day from derivative publications, licensing, live seminars, Internet products and coaching programs that authors need to know about and profit from.” Hansen’s all-star faculty will share proven strategies for success in those areas often ignored by traditional book publishing and marketing thinking.

MEGA Book Marketing University is North America’s premier book marketing event for authors, speakers and experts who want to be published, publicized and profitable. To learn more, visit or call 301-840-5999.

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Imal Wagner
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