Salem, MA (PRWEB) March 22, 2005
The DoritosÂ® corn chip that some say resembles the PopeÂs Mitre hat has reached the 25,000 viewer mark on auction site eBay. The chip, listed last weekend by The Chadwick family of Salem, Mass. has had quite the publicity campaign which includes the chipÂs own website (http://www.PopeHatChip.com), a webcam and now a theme song. A parody of the theme from "The Love Boat," the song is available for download at the chipÂs website. The webcam has been put up to assure bidders that the chip is being kept safe and secure during the remaining hours of the auction.
Why all the bother for a single Doritos chip? "WeÂre having some fun with this, for sure," said family spokesperson, Rich Chadwick. "The PopeÂs health is improving and Easter week is here Â why not share this with the world?" Chadwick, 37, owner of an audio/video production company in the Boston area, MultiMediaPros found the chip while watching TV with his family last Saturday evening.
In what appears to be a frenzy of chip auction fever, a copy-cat chip has appeared on eBay from Canada. The second chip seems to have been broken to match the shape of the ChadwickÂs chip and has yet to receive any bids. As of Tuesday morning the bid for the "original" chip was up to over $850. The auction ends tonight at 9:15 pm eastern time.
Link to the eBay auction page: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=5565234667
Link to the ChipÂs website: http://PopeHatChip.com/
978-740-3922, x201 (after hours: x251)
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