(PRWEB) March 24, 2005
Nielson's study shows that even though Google has a dominant market share of searchers there is vulnerability and an opportunity for competitors to take market share. 58% of Google's users also visit at least one of Google's top competitors, Yahoo and MSN Search.
Page Views, a search engine optimization firm based in Phoenix AZ, is offering a free report to show you where your site appears within the top three engines results pages. http://www.pageviews.com/free_evaluation/
Google is not the only search engine leaving the door open for competitors. 70% of MSN's searchers and 71% of Yahoo's searchers also try their luck at finding what they are looking for in at least one of the other top three engines.
Ken Cassar, Director, Strategic Analysis, Nielson/NetRatings says, ÂIt shouldn't surprise anyone that Google is the search engine to beat, it is critical that all of the major search players, including Google, recognize that they exclusively own only a minority of their users. This highlights an opportunity and a threat to all of the established players in the market, and underscores the importance of continued innovation in a highly competitive market that is anything but mature.Â
Danita Leonard, Senior Search Engine Analyst for Page Views has been telling corporate clients including Universal Music, Gannett Newspapers, Schiff Vitamins and Shea Homes not to get too hung up on getting high search rankings only in Google. ÂThe Nielson/NetRatings study reinforces what we have been doing for our clients for years.
http://www.pageviews.com optimizes pages of client sites for all of the top search engines. Yahoo and MSN Search serve up millions of searches everyday and will deliver significant traffic. Since most sites concentrate on Google, an opportunity exists to get targeted traffic from their competitorsÂ. Leonard went on to say that becoming less dependent on any one search engine is a good long term strategy. ÂThe major search engines are in a dog fight to increase market share and improve their search results for the consumer. This means that they often make changes to how they rank sites. By optimizing for only one engine, you risk loosing all rankings and traffic to your siteÂ.