Take Book Promotion Off of Your List of Things that Suck: April 15th is “That Sucks Day”

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You probably thought writing your book was the hard part, and that once you published your book the orders would come streaming in and youÂ?d be on your way to having a bestseller. But then you realized all the work book promotion entails, and you thought to yourself, Â?That sucks!Â?

You probably thought writing your book was the hard part, and that once you published your book the orders would come streaming in and you’d be on your way to having a bestseller. But then you realized all the work book promotion entails, and you thought to yourself, “That sucks!”

April 15th, the day income taxes are due and the anniversary of the sinking of the Titanic, is also known as “That Sucks Day”—the day to gripe about the many things you think “suck.” However, once you know the secrets to promoting your book, you can remove book promotion from your list of things that you think “suck.”

Former media professional and Master Writing Coach™ Dawn Josephson reveals the secrets to successful book promotion in her book Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0-9744966-1-8). She states, “The first step in book marketing is to create a press kit, or media kit, for your book. While each kit will vary in complexity depending on the book’s subject matter, the overall goal is to highlight what your book is about, why your message is important, who you are as an author, how you will help your readers and how you’re marketing your book.”

Josephson has interviewed buyers from major bookstore chains, distribution houses, and top book reviewers, so she knows what decision makers want to see in a book press kit. To help authors, Josephson details how to create each piece of the book press kit according to the decision makers’ guidelines so it gets a favorable response. She also includes examples of powerful and effective promotional materials that have helped authors propel their book sales.

“Whether you’re creating a cover letter, press release, sell sheet, or anything in between, you need to write the promotional pieces so they generate interest and show off your book’s potential,” says Josephson. “Only then will the media, bookstores, and reviewers take notice of your book. Once these outlets see your book in a positive light, the publicity will spread to the public, which is when your book sales will soar.”

When you follow the advice and templates Josephson provides, you will discover that promoting your book isn’t the nightmare you imagined it to be. You will be armed with the secrets and strategies to successfully promote your book, and you will no longer view book promotion as something that “sucks.”

Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach™. She empowers leaders to master the printed word for enhanced credibility, positioning, and profits. For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books or to interview Dawn, please call 866-372-2636 or send an email to Amy@cameopublications.com.

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Amy Rigard