Spokesdog Knows How to Save Money on Auto Insurance

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Pooch pitches savings in cable TV campaign.

– A gruff but lovable English bulldog named Otto says he knows how drivers can save money on auto insurance. And Otto ought to know what he’s talking about – after all, he’s the spokesdog for, which is out to become the top dog in the auto insurance world.

In a newly launched national cable television advertising campaign, the pooch pitches’s insurance marketplace, which allows consumers to compare rates from top auto insurance companies side-by-side. They can then purchase insurance products, either online at or by telephone at 1-800-639-9201. "It’s so easy, even a human can do it," as Otto points out.

"OK, Otto doesn’t really talk," concedes Lou Geremia, president of, already the largest online auto insurance agency in the United States. "But viewers ought to listen to what he’s thinking, because there’s a good chance they can save on insurance at, where they can compare, buy and save."

According to’s recently released 2004 Auto Insurance Pricing Report, quotes for auto insurance premiums increased by as much as 22 percent or decreased by almost 14 percent during the past year, depending on the state.

"That’s why it pays to shop for insurance – exactly the point Otto is making," said Geremia.

In one message, Otto is seen sticking his head out the window of a car, his ears flapping in the breeze.

"Boy, do I love getting taken for a ride," he says – or thinks. "What I don’t love is when the big guy gets taken for a ride on his auto insurance. But who’s got time to shop around? That’s where can help."

The :30 and :60 spots were produced for by Pickett Advertising of San Francisco.


The Web site – – enables consumers to instantly compare competitive auto insurance quotes directly from any of more than a dozen leading insurance carriers. When ready to purchase insurance, users have the option of completing the transaction online or talking directly to an unbiased licensed agent. Other products include life, health and home insurance as well as travel, dental and pet health insurance. is owned and operated by ComparisonMarket, Inc., which enables financial institutions, affinity groups and online marketplaces to offer their customers real choice and savings opportunities on auto insurance. Working with top insurance providers, ComparisonMarket provides instant, accurate comparative rate quoting and purchasing via the Internet or over the phone. ComparisonMarket is headquartered in Cleveland, Ohio.

About Pickett Advertising

The campaign was developed and produced by Pickett Advertising. Pickett is an independent, full service agency based in San Francisco that works across a number of categories including retail, financial services, sports and event marketing.


Lou Geremia, President


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