Lyra’s Free Webcast Tackles HP versus Dell Battle

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Webcast examines imaging industryÂ?s battle of the decade on six competitive Â?battlefieldsÂ?

Lyra Research’s Webcast series will begin on Wednesday, March 30, at 2 p.m. EST with an engaging presentation on the imaging industry’s competitive battle of the decade between Hewlett-Packard (HP) and Dell. “The Analyst View: The HP versus Dell Battle” is presented by Lyra President Charles LeCompte. The free Webcast at http://www.lyra.com is already creating a buzz in the industry and promises to provide Lyra’s analysis of the battle, as well as time for questions from the audience. Lyra’s Webcasts offer imaging industry executives an accessible and informal resource for insight and useful data points on the industry’s hot topics in printer and copier hardware, ink jet and toner supplies, paper, and more.

About the Upcoming Webcast: Dell’s entry into the printer market only two years ago may well turn out to be the single most important development in the printer industry in this decade. Dell has proven to be the most formidable competitor in the computer industry, thanks to its unique business model. Industry observers now wonder whether HP might finally face a significant challenge to the leadership position it has held in the printer market for two decades.

Charles LeCompte says, “Don’t count HP out! Although Dell’s direct-distribution strategy is less costly and more efficient and controllable than HP’s various indirect channels, many customers still prefer buying printers through indirect channels such as office superstores, electronics stores, and other retail locations.”

The Webcast and a companion report based on LeCompte’s presentation called HP versus Dell: The Imaging Industry’s Battle of the Decade compare each company’s financial results and examine six key battlefields, reviewing each firm’s strengths and weaknesses in technology, manufacturing, distribution, marketing, supplies, and support. LeCompte says, “We’re encouraged by very strong early registrations for the Webcast. The industry is eager to know who will win this epic struggle.” Participants may register for the free Webcast at http://www.lyra.com.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

Contact:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

arebelo@lyra.com

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