Jamestown, RI (PRWEB) March 31, 2005
Dianne Huff, a professional marketing writer, bought Kristin ZhivagoÂs book, "Rivers of Revenue," because it was recommended on several business blogs she reads.
"I expected another dull business book full of the dry prose that puts one to sleep after three pages," Dianna confesses. "What I got instead was a book that grabbed my interest immediately. Reading it gave me the goose bumps. I finished the book in two days and spent the following weekend jotting down ideas on how to make my business better."
Dianna, who signs her emails with the confident declaration that she "combines marketing savvy and damned good writing for excellent results," was surprised that the book took her to a new level. "What I loved about the book is that it very clearly states what is obviously a 'duh' ideaÂ'No customers = no revenue.'" Dianna says. "Make your customers happy, and you'll have a steady revenue stream. Well, duh. Yet, as we all know, many companies don't care if their customers are happy, which is why I'm flying on Southwest, instead of United, to a client meeting tomorrow. It's also why I'm now looking very closely at my own business, because now I know I can do some things better."
Dianna thinks that "Rivers of Revenue" is "must reading" for anyone who is in business for themselvesÂor who works for one. "Rivers of Revenue is for big businesses, small businesses, mom and pop shops, and the sole entrepreneur," Dianna says. "It's for business managers who think their revenue stream will last forever and for those who are going through a market shift and don't know what to do. Kristin's strategies and tips for tapping into revenue streams--and how to keep them flowing--are practical, easy to understand, and, best of all, easy to implement."
Dianna Huff runs DH Communications, Inc, in New Hampshire, which provides marketing and writing for high-tech and industrial companies. Her phone number is 603-382-8093; her website is http://www.dhcommunications.com.
"I wrote 'Rivers of Revenue' to help business owners like Dianna," Kristin says. "It demystifies marketing, showing how your marketing strategy should be driven by your customer's buying process and by the promises your customers want your company to keep. It talks about how to turn your company into a promise-keeping machine. And it shows you how to map out your customer's buying process--basically reverse-engineering the sale--so you can manufacture sales in quantity."
The book's author, revenue generation coach Kristin Zhivago, is known as an expert on customer behavior. For 35 years, Zhivago has been helping company owners increase their revenues in the world's toughest, fastest-moving markets. As a monthly columnist and contributor to business publications since 1985, she has authored hundreds of articles and is a worldwide speaker on the subject of successful and ethical revenue generation. She founded Zhivago Marketing Partners, Inc. in 1979 in Silicon Valley, and moved to a waterfront location in Rhode Island in 1996. She is the editor of the Revenue Journal, a blog for CEOs, entrepreneurs, and small business owners (http://www.revenuejournal.com).
With a five-star review rating on Amazon.com, Rivers of Revenue is published by SmokinÂ Donut Books and is currently available at http://www.RiversOfRevenueBook.com and Amazon.com. The hardcover book retails for $24.95 and is 336 pages. ISBN #0974917915. For more information or to schedule an interview with Kristin Zhivago, contact SmokinÂ Donut Books at 877-474-8738 or firstname.lastname@example.org.