Online Job Search with a Cover Charge: TheLadders.com Reaches 300,000 Readers By Offering Exclusive Access to Big Money Jobs
$100k+ Job Search Web Site Grows Paid Subscriber Base by 40% in Q105; Newsletter Delivery Format Strikes Chord with Job Seekers
New York, NY (PRWEB) March 28, 2005 -- TheLadders.com, the countrys largest job search Web site catering exclusively to the $100k+ employment market, today announced that it has reached the 300,000 reader milestone in just 20 months. This rapid growth is significant in light of the companys business model, whereby revenues are generated from job-seekers rather than employers.
The brainchild of former HotJobs.com executive Marc Cenedella, TheLadders.com has achieved such rapid growth in the high-end jobs space by tailoring its services to the specific needs of job seekers in the $100k+ marketplace. Each week, TheLadders.com shares over 5,000 $100k+ job listings with its subscribers. The company also maintains a basic job leads newsletter for which it does not charge a fee. While the companys total reader base of 300,000 has continued to surge, growing at a rate of 25% over the first quarter of 2005, paid subscriptions have grown at an even faster rate, increasing by 40% over the same period.
TheLadders.coms unique, consumer-based business model allows the firm to keep unqualified job candidates out of the applicant pool and provides a greater number of pre-screened, high-end job listings than any other source.
TheLadders.com has also set itself apart by developing a strong editorial voice that is equal parts job industry insider and inspirational guide. Unlike traditional job boards, where the Web site homepage serves as the front line for job seekers, TheLadders.coms first point of contact with consumers is a personalized, electronic newsletter delivered to their e-mail inboxes every Monday morning. Written by TheLadders.com founder Marc Cenedella, the newsletter format has enabled the firm to establish a much closer bond with customers. E-mail feedback is encouraged and no customer response goes unanswered. The regularity of the e-mail delivery also provides a natural call-to-action for job seekers.
TheLadders.coms biggest strength is our understanding of the job search Web site as a medium," explained Cenedella. While we do spend a lot of time thinking about the technology end of things, our real value is in the connections were establishing with job seekers. We promise folks a level of service that no one else can provide. And we deliver it."
About TheLadders.com, Inc.
Based in New York, TheLadders.com, Inc. is a privately held company offering online job search services to the $100k+ employment market. The company operates specialized job search Web sites for the sales (www.salesladder.com), marketing (www.mktgladder.com), finance (www.financeladder.com) and HR, legal and operations (www.upladder.com) jobs, produces a series of industry-specific, weekly e-newsletters, and maintains the worlds first customer service blog (http://askmarc.salesladder.com/). The company also produces an electronic newsletter providing job market insights and data to executive recruiters (www.recruitladder.com). Backers of TheLadders.com include Matrix Partners and a group of private investors including the following individuals: Kevin Ryan, CEO, DoubleClick (NASD: DCLK) and former Board Director at HotJobs.com prior to its acquisition by Yahoo!; Tom Matlack, Megunticook Management; and Robert Chefitz, NJTC Venture Fund. More information on the company can be found online at www.theladders.com.
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Visit TheLadders.com at www.theladders.com
For more information, please contact:
John Roderick
john@jroderick.com
631-689-3038
Adam Isserlis
adam@theladders.com
646-375-2055
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