ExactTarget Named Award Sponsor by Web Marketing Association

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ExactTarget, the leader in on-demand email marketing software, has been named a 2005 sponsor of the Web Marketing AssociationÂ?s annual WebAward Competition, the InternetÂ?s premier award competition.

ExactTarget, the leader in on-demand email marketing software, has been named a 2005 sponsor of the Web Marketing Association’s annual WebAward Competition (http://www.webaward.org). Now in its ninth year, this is the Internet’s premier award competition for website development. Judges evaluate entries based on an ever increasing standard of excellence and against peer sites within an industry. The deadline for entries is June 1, 2005.

"We are pleased to have ExactTarget support the WebAward Competition again this year," said William Rice, president of the Web Marketing Association. "We will use ExactTarget’s Survey Solutions to gather feedback from participants and judges. This information will be analyzed and used to improve next year's program. The ExactTarget software makes it easy for us to create, execute and analyze customized surveys allowing us to better understand the award needs of the online marketing community."

"Feedback is critical for any organization and participating in award competitions is a valuable form of feedback," said Chris Baggott, co-founder and chief marketing officer of ExactTarget. "Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program."

More than 1,300 sites from 19 countries were among the 90 industry categories competing last year. Entries are judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. The WebAward competition is judged by a team of independent Internet professionals representing a variety of relevant disciplines involved with Web site development. Judges include members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

In addition to ExactTarget, the 2005 WebAward Competition is sponsored by BURST! Media, PRWeb, Oddcast, NewsUSA, O’Dwyer’s PR Daily, Small Army Creative Services, Burrelle’s Luce, Line56 Media and Perseus Development Corp.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its seventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About ExactTarget

ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, General Mills, Scotts, Churchill Downs, Encyclopedia Britannica, and more than 3,000 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 based on the solution’s usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave™ report based on the software’s extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.

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