Simply Audiobooks Launches Major Expansion Plan with Opening of New Las Vegas Fulfillment Center

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Fueled by the recent completion of a second round of financing, Simply Audiobooks begins a major expansion effort with the opening of a new fulfillment center in Las Vegas, Nevada.

Simply Audiobooks, the largest online provider of audio book rentals in North America, today announced the opening of its newest fulfillment center in Las Vegas, Nevada, the first step in a major multi-phase expansion plan.

"Our continuous growth has created an exciting opportunity for us to expand operations geographically and enhance Simply Audiobooks' superior customer service," said Steve Sorge, Chief Operations Officer of Simply Audiobooks.

Leveraging its partnership with the United States Postal Service, Simply Audiobooks expects the new fulfillment center will expedite shipping and improve overall efficiency to Simply Audiobooks members in the Western United States.

"The United States Postal Service has a world-class letter distribution system serving all communities and delivery points in the United States and its territories. The Postal Service looks forward to being Simply Audiobooks' primary shipping partner in the United States," said David M. Patterson, District Manager for the Postal Service's Western New York District.

The Las Vegas facility complements Simply Audiobooks' existing U.S. fulfillment center in Buffalo, New York, making Simply Audiobooks the only online audio book rental provider to operate multiple fulfillment centers in the United States. A third facility located in Toronto, Ontario, serves the company's Canadian members.

As part of its expansion strategy, Simply Audiobooks recently completed an additional round of financing through the issuance of Preferred stock. The company expects this latest round of financing to help lever its current business model and build on the rapid success Simply Audiobooks has enjoyed to date.

"Simply Audiobooks is now poised to establish itself as a dominant player in the North American audio book industry," said Sean Neville, Chief Executive Officer of Simply Audiobooks. "The addition of our Las Vegas facility is just one of the exciting expansion initiatives planned this year, made possible by recent financing. We are committed to being the most convenient and affordable audio book rental service in North America."

Richard Earle, CEO of Sea Change Corp. and the lead investor in the financing, praised the Simply Audiobooks team. "We look to invest in businesses that can scale rapidly, have market dominance potential and a strong management team. Simply Audiobooks fits that profile. Simply Audiobooks enjoys a strong leadership position in the audio book market, and we expect they will further strengthen their leadership as they expand their offerings within the online audio book market and across popular media formats," said Earle.

Simply Audiobooks' second round of financing was backed by a group of Canadian and American private investors. Osler, Hoskin & Harcourt served as legal advisor to Simply Audiobooks.

About Simply Audiobooks

Simply Audiobooks is the largest online provider of CD audio book rentals serving North America. Launched in 2003, the company was the first to offer an unlimited rental model for audio books, with free direct-to-door delivery and no late fees. Simply Audiobooks stocks thousands of titles in multiple genres, including fiction, non-fiction, business, spiritual, classic and children's literature. With offices in Toronto, Buffalo and Las Vegas, Simply Audiobooks is the only audio book rental provider to service the United States and Canada.

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Alyson Fernandes