Mobile 365 Wins Mobile Contract with the Australian Broadcasting Corporation

Australian Broadcasting Corporation (ABC) has signed an exclusive contract with Mobile 365 for the provision of interactive mobile communication services. Provides Comprehensive, Interactive Mobile and IVR Services across Radio, TV, Online, and Other Services on Single Platform.

Singapore (PRWEB) March 30, 2005 -- Mobile 365, the global leader of mobile messaging and data services, announced today that the Australian Broadcasting Corporation (ABC) has signed an exclusive contract for interactive mobile communication services.

The ABC has signed an agreement with Mobile 365 to supply its SMS, IVR, MMS, and other WAP services. The provision of telephone information services to ABC Television and Radio audiences and ABC Online users promotes and encourages audience interaction through the ability to send or receive information via a mobile handset. This information may be used to extend the life of programming, determine future programming, inform or educate new audiences, reflect the viewpoint or tastes of Australian society, or stimulate debate on contemporary issues.

This relationship is a key part of the ABCs overall Content On Demand strategy, which seeks to offer new channels of communication and interaction between the ABC and its audiences-be they listeners to ABC Radio, viewers of ABC TV, or users of our online and digital platforms," said Robyn Watts, Director of ABC Enterprises. It provides audiences with new ways of interacting with various programs and communities of similar interests, and gives ABC viewers and listeners more choices in how they interact and what they see, hear, and experience," she added.

Mobile 365s Application Manager manages both inbound and outbound services. Inbound services will incorporate votes, polls, and comments. A wide variety of outbound services is offered, such as sports, news, weather alerts, and various members clubs.

By integrating mobile content with information feeds into the one platform, the ABC can offer each user the ability to personalise by setting up a profile and updating alert schedules. The user opts in via their mobile handset or the Web. The service provides users with numerous choices and expanded options.

We are delighted to provide mobile information services for the ABC, enabling SMS and enhanced interactive services," said Cameron Franks, Mobile 365 Country Manager. Our proven platform enables detailed reporting via an easy-to-access Web interface and offers a range of functionalities based on our experience of running major media campaigns in Asia Pacific, Europe, and the U.S."

Application Manager enables detailed analysis and reporting via an easy-to-access Web interface. Traditionally, SMS and IVR responses were tracked on different systems. Mobile 365s platform integrates the two, enabling real-time, accurate reporting. The platform is easy to use, so mobile and IVR campaigns can be managed in-house.

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About Mobile 365
Mobile 365 leads the world in the delivery, billing, and settlement of mobile messaging and data services. Delivering over one billion messages per month, Mobile 365 is at the forefront of mobile interoperability messaging, and the distribution of premium content and value-added services. Headquartered in Chantilly, Virginia, USA, Mobile 365 has offices in Beijing, Hamburg, Hong Kong, Kuala Lumpur, London, Madrid, Milan, Paris, San Mateo (California, USA), São Paulo, Singapore, Sydney, and Taipei. Mobile 365 works with major global operators, including Cingular, O2, Telcel, Telefonica, T-Mobile, Verizon Wireless, and Vodafone, and with leading brands, content providers, and media companies worldwide. For more information, visit http://www.mobile365.com.

About ABC Enterprises
ABC Enterprises is the commercial division of the Australian Broadcasting Corporation, Australias national broadcaster. Its profits are returned for the making of programs. ABC Enterprises' global business-to-business sales unit, ABC Content Sales, distributes content produced by the ABC's television, radio and online platforms as well as content produced independently. For more on ABC Content Sales visit http://www.abccontentsales.com.au

Contact details:

For ABC
Angelo Tilocca
Manager Content Licensing
ABC Content Sales
ABC Enterprises
Tel: 02 8233 3546
Mob: 0408 661 060
Email: tilocca.angelo@abc.net.au

For Mobile 365
Jann Yip
Asian Publicis
Phone: +65 6455 2812
Mobile: +65 9651 2844
Email: jann@asianpublicis.com

Jean Loh
Mobile 365 Asia
Senior Marketing Manager
Phone: +60 3 6203 2713
Email: jean.loh@mobile365.com