New Theatre and Cross-Media Production Company THE IDEAS FOUNDRY to Launch on 5 April 2005

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THE IDEAS FOUNDRY (http://www.theideasfoundry.co.uk) is a major new commercial company focussed on creating new work for theatre, film and television. It is founded by theatre professionals and is dedicated to forging new work and collaborative relationships between talented people with exciting ideas thereby creating exhilarating theatre and cross-media entertainment of significant artistic and commercial value.

London’s West End and New York’s Broadway are the homes of successful theatre, and at the heart of successful theatre is a creative collaboration between people who bring talent, expertise and excitement to their craft.

THE IDEAS FOUNDRY (http://www.theideasfoundry.co.uk) is a major new commercial company focussed on creating new work for theatre, film and television. It is founded by theatre professionals and is dedicated to forging new work and collaborative relationships between talented people with exciting ideas thereby creating exhilarating theatre and cross-media entertainment of significant artistic and commercial value.

THE IDEAS FOUNDRY’s launch event at Drapers’ Hall on the evening of 5 April 2005 will give an opportunity for producers, journalists, literary agents, writers, and people interested in hearing more about investment in theatre and THE IDEAS FOUNDRY to hear and discuss the aims of the company and opportunities on offer.

THE IDEAS FOUNDRY is:

Robert Cogo-Fawcett - Chairman (Has extensive knowledge and experience of the theatre and entertainment industry. Is currently Managing Director, Continental Europe for Clear Channel, a director of the Society of London Theatre and Chairman of its Finance Committee, and Lead Advisor on Touring for Arts Council England)

Joe Harmston - Chief Executive (15 years experience as a director in the UK and USA including West End productions of The Collection, The Lover, The Birthday Party and Wait Until Dark)

Paul Savident - Marketing Director (own Marketing & Press Management Company, previously four years as Marketing Manager of Bill Kenwright Ltd. Currently also Director of recently formed Cloud Ten Productions)

Peter Teale - Finance Director (UK Chartered Accountant - has occupied senior financial positions with several multinational companies including Granada Media, HSA, Virgin, Unisys Computers, Timberland and LA Gear)

Thomas de Mallet Burgess - Director, Musical Projects (Has directed over fifty operas, musicals and plays in the UK, Europe, Japan and USA. Currently the Artistic Director of Team Educational Theatre Company in Dublin)

Nicholas Skilbeck - Musical Director (a Musical Director, composer and author who has spent much of his career working on new productions. Currently the Musical Director of Mamma Mia! at the Prince of Wales Theatre)

Andrew Whelan - Director, New Writing Projects (Has 15 years experience as a writer and composer for theatre, television and radio. Has written extensively for Granada, Carlton, the BBC - TV and radio - and LWT)

THE IDEAS FOUNDRY team of Advisors includes:

Beer & Partners - the most successful and active firm of Private Equity Advisors in the country. Beer & Partners access a wide range of investors - institutional and private - for clients seeking venture capital. They maintain a close relationship with Business Angels and currently access 1,000 private investors representing £350m capital, and a further 200 or so institutional contacts for larger capital requirements.

Harbottle & Lewis - provides specialist advice to the media and entertainment industries and is consistently recognised as a leading firm by independent sources. The firm’s work encompasses all areas of the media and entertainment industries including film, television, broadcasting, sport, music, publishing, advertising and theatre.

Trio Accountancy Services – offer a wealth of experience in accountancy management for both UK and overseas based businesses.

By investing in new work – whether drama, comedy or musical – from the earliest stages through to full theatre production and eventually film and television, THE IDEAS FOUNDRY intends to achieve significant earnings through the ‘exclusive rights’ that exist to the original producers. The revenue streams include earnings from cross-media ventures (television, film, audio, books, merchandise) as well as any theatrical productions worldwide.

THE IDEAS FOUNDRY will take advantage of several new trends; in particular the recent trend of film and television to look to theatre to provide new work. For example 2005 Oscar nominees Closer, Finding Neverland and Phantom of the Opera all commenced life on stage. In 2004 both Broadway and the West End had one of their most successful years. The Society of London Theatres (SoLT) reported that 12 million people attended a West End show in 2004 with receipts of £341 million. This was a rise in attendances of over 3% from 2003 and represented the best ever revenue figures since records began. Similarly Broadway had an all time record with receipts of over £400 million ($749 million) from 11 million attendees. Outside of Broadway and the West End, regional theatres are thriving in major cities throughout the UK and USA with musicals becoming increasingly popular not only in Europe (where previously opera and operetta remained dominant) but also in significant new territories such as the Far East and China.

THE IDEAS FOUNDRY’s is looking at raising an initial capital requirement of £350,000 with further capital being raised for individual productions. THE IDEA FOUNDRY’s objective is to commence development on 15 to 20 projects a year and finalise 6 to 10 for production each year. The development of several projects minimises the risk and increases the chances of creating one of the small number of projects that produce “super” profits (ie Cats, ART, The Mousetrap, The Phantom of the Opera).

Beer & Partners are acting as THE IDEAS FOUNDRY’s Private Equity Advisors and any approach concerning investment should be made directly to John Golledge of Beer & Partners on 01494 712168 or by e-mail to golledge@beerandpartners.com.

For further Editorial Information, personnel biogs, imagery or information about the launch event at Drapers’ Hall on 5th April 2005 contact PAUL SAVIDENT on 020 8567 2089, fax 0870 051 6418, e-mail paul@savident.com or view http://www.savident.com.

Investment in Theatre and Entertainment carries high risks as well as the possibility of high rewards. It is highly speculative and potential investors should be aware that no established market exists for the trading of shares in private companies. Before investing in a project about which information is given readers are strongly advised to verify all material facts and information for themselves and to take advice from a person authorised under the Financial Services and Markets Act 2000 who specialises in investments of this kind.

The information contained does not constitute an offer or invitation to the public to subscribe for shares or debentures in any business and nor shall it or any part of it be relied upon in relation to any such investment.

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