Wharton Executive Education Offers CFO a Program on Effective Strategy Building

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Â?The CFO: Becoming a Strategic Partner,Â? Executive Education Program, May 1-6, 2005 in Philadelphia

Wharton Executive Education will again offer its high-impact program The CFO: Becoming a Strategic Partner in Philadelphia, PA, May 1-6, 2005. The program is designed for CFOs, vice presidents, controllers, and other senior financial executives with strategic and financial responsibilities who are responsible for developing and implementing strategy as part of senior leadership.

“Today’s corporations need their financial officers to provide leadership and direction for the organization,” says Wharton Vice Dean Jon Spector. “This program equips CFOs and others with skills and global perspective to assume greater leadership roles within their organizations.”

Program Overview

Wharton Executive Education’s program, The CFO: Becoming a Strategic Partner, offers frameworks and processes to transform finance into a strategic asset, enabling executives to contribute more effectively to strategy development and value creation within their organizations.

Executives leave the program with proven practices and knowledge they can immediately apply to their own strategic planning processes. Sessions include applying real options thinking to strategy formulation, linking marketing spending with finance metrics, managing external growth through alliances, reducing costs through effective IT deployment, ethics, and leadership.

Emphasis is also placed on helping executives think about and prepare for the unexpected through scenario planning. “Ignoring the random nature of the world exposes an organization to economic, social or technological shocks,” said Wharton Academic Co-director Roch Parayre. “By identifying the ambiguous, even chaotic, forces that rule the market, managers can focus on strategic issues and examine multiple alternatives. This way of thinking provides a vantage point from which managers can see new products and market possibilities, and move with speed into areas that favor profitable growth.”

More information on The CFO: Becoming a Strategic Partner can be found at: http://execed.wharton.upenn.edu/4361d.

The Wharton School of the University of Pennsylvania is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the United States, Wharton has approximately 4,600 undergraduate, MBA, and doctoral students, more than 8,000 participants in its executive education and executive training programs annually, and an alumni network of more than 80,000 worldwide.

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Mary-Anne Smith
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