Upland, CA (PRWEB) April 4, 2005
The digital age has certainly changed the access most people have to keep in touch with others via online networks. But just because people have this access to unprecedented numbers of others doesnÂt mean theyÂre ÂnetworkingÂ in the old-fashioned sense, says one expert.
ÂThe web, and the way it can bring groups together, is exciting,Â admits Dr. Ivan Misner, an old-school marketing pioneer. ÂBut this doesnÂt mean that any of these people are in any way more likely to get any business done while theyÂre together. That still takes skills and practices that are learned. And theyÂre the same skills that work face-to-face.Â
So what does Dr. Misner, CEO of BNI, the worldÂs largest referral networking organization, prescribe? HereÂs the short-list:
1) Aim to turn your Internet relationships into real relationships Â although many business relationships develop on the web, nothing beats good old-fashioned face-to-face networking to start building a relationship and trust.
2) Use the webÂs strength, but donÂt forget itÂs weaknesses Â use the Internet for what itÂs good for, i.e. keeping in touch with the large number of people you meet. But donÂt let these ÂthinnerÂ relationships take the place of your deeper, repeat business relationships.
3) ÂTouchÂ your list often, and with a message Â though they may be the most casual of relationships, keep you and what you can do for others top of mind by regularly contacting your entire network. DonÂt just contact your network Â do it in a in motivated way that reminds people of your story and your strengths.
ÂWhatÂs exciting about technology,Â Misner muses, Âis that people have to ability to have a referral relationship with more others than ever before, entirely because of the Internet. But itÂs still up to them to do the right things to turn possible relationships into referral relationships.Â
BNI (http://www.bni.com) is a referral networking organization, which at last count had over 3,600 individual chapters in 22 countries worldwide. BNIÂs Founder & CEO, Dr. Ivan Misner is the author of several bookÂs including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz).