Upland, CA (PRWEB) April 25, 2005
Dr. Ivan Misner, one of the most prolific referral networkers on the planet, says that having a strong network and knowing how to make it work for you, is a great security blanket when the economy is shaky. And he says the New Year is the perfect time to remind yourself why.
Misner's a professor at Cal Poly University in Pomona, CA. HeÂs also the CEO of the worldÂs largest referral networking organizations, BNI. So if thereÂs anybody that knows things about massive groups of networked people, it's him.
According to Misner, business people who consistently give and receive referral business are better suited to endure poor business climates than those who don't.
ÂWhy word of mouth marketing works to buffer a business in harder times is really common sense,Â Misner says, Âbut that doesn't mean everybody is good at it or involved in it. Fact is, when times are tough, referral marketing may be the only affordable way to go. And it is probably the most efficient.Â
Misner says that referral networking works because Âgivers gain,Â meaning that those who are willing and able to give good referrals are likely to receive them.
ÂThose who are proficient at getting others good business referrals,Â Misner explains, Âeven in the hard times, are likely to get referred themselves. It's a skill everybody should have.Â
BNI (http://www.bni.com) is a referral networking organization, which at last count had over 3,600 individual chapters in 22 countries worldwide. BNIÂs Founder & CEO, Dr. Ivan Misner is the author of several bookÂs including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz).