Real Payment Gateways Made Accessible by WebAssist

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Express Checkout, a new online payment service, has been announced by WebAssist. Express Checkout brings a true payment gateway experience to Web developers, auction sellers and online businesses of all sizes. The WA Express Checkout Toolkit, also released today by WebAssist, enables drag-and-drop eCommerce for Macromedia Dreamweaver. Corporation today announced the availability of Express Checkout, a new payment service. With Express Checkout, Web developers, auction sellers and online businesses of all sizes get an immediate online store connection and their shoppers get to use their regular credit cards quickly, easily and – most importantly – securely. Express Checkout offers low credit card discount rates and no application fees, annual fees, leasing arrangements or termination penalties of any kind. Businesses in U.S., Canada, U.K, and several European countries can use Express Checkout.

Express Checkout is available to U.S. companies and home businesses through WebAssist’s merchant account partner, e-onlinedata. e-onlinedata is one of the nation’s largest merchant account providers for U.S. based companies. "WebAssist is committed to providing small businesses with the tools necessary to succeed in e-business" said John Waldron, Vice President of Sales and Marketing with e-onlinedata. "WebAssist has chosen e-onlinedata as their preferred provider of real time credit card processing, and we are very excited about the opportunity to work with WebAssist, Express Checkout and their valued clients."

To make eCommerce drop-in easy, WebAssist has simultaneously released the WA Express Checkout Toolkit, as well as, an update to their leading shopping cart extension, WA eCart. WA Express Checkout Toolkit, a free extension, installs in Macromedia Dreamweaver and gives Web developers and small business owners a simple way to sell items through Express Checkout. The easy-to-use wizard inserts a professionally designed Buy Now button on any Web page, without coding. In addition to conveying product information and pricing, the Express Checkout Buy Now button allows Web designers to optionally charge shipping, handling, and flat-rate or percentage-based tax. The updated WA eCart – available separately and bundled with WebAssist flagship product, WA eCommerce Suite – includes support for the Express Checkout payment gateway.

“What makes this exciting for the very large market of online sellers is the marriage of service and technology,” said Eric Ott, President of WebAssist. “Express Checkout brings a true payment gateway to those who have had to settle for non-traditional payment methods that appeared less than professional. The technology built into WA Express Checkout Toolkit connects this sophisticated service to small business owners and expert Dreamweaver designers.”

To support Canada, United Kingdom, Ireland, France, Portugal and The Netherlands, WebAssist has partnered with Optimal Payments. Optimal Payments is is a global provider of proprietary payment processing services with headquarters in Montreal with offices in London. Optimal Payments is a wholly owned subsidiary of the Optimal Group, Inc.

WA Express Checkout Toolkit works with Dreamweaver MX 2004 and Dreamweaver MX on both Windows and Macintosh platforms and is available for free directly from WebAssist. Upgrades to WA eCart 2.2 and WA eCommerce Suite 2.2 with Express Checkout support are free for existing product owners. WebAssist is currently working to make Express Checkout available more regions of the world. For more information call WebAssist +1 (760) 633-4013, extension 2.

About Corporation

WebAssist is a leading provider of extensions (software add-ons) for the Macromedia platform. WebAssist offers custom integration services that allow businesses to add native support for their technology inside Macromedia products and allows them to reach a large and expanding market. hosts a self-service developer community with over 200,000 members registered. WebAssist's partners include Macromedia, eBay, PayPal, Yahoo!, Google, and Affinity.

About e-onlinedata, Inc.

e-onlinedata is the nation’s leading Internet credit card processor, dedicated to providing its 1,800 Value Added Resellers and thousands of merchants the finest available merchant account technology and service, at the most cost-effective rates. e-onlinedata's proprietary branded Online Application features instant establishment of the Merchant ID number providing both VARs and merchants maximum efficiency in boarding and approving new merchant account applications. Visit for more information.

About Optimal Group Inc.

Optimal Group Inc. is a leading payments and services company with operations throughout North America and the United Kingdom. Through Optimal Payments, we provide technology and services that businesses require to accept credit card, electronic check and direct debit payments. Optimal Payments processes credit card payments for internet businesses, mail-order/telephone-order and retail point-of-sale merchants, as well as processing checks and direct debits online and by phone. Through Optimal Services Group, we provide depot and field services to retail, financial services and other third-party accounts. For more information about Optimal, please visit the company's website at

Contact Information:

Joseph Lowery, Director of Marketing

+1 760.633.4013 x109

Michael Leske, Director of Worldwide Sales

+1 760.633.4013 x111 Corporation

John Waldron

e-onlinedata, Inc.

(877) 556-0623

David Souaid

Optimal Payments Inc.

Phone: 514-380-2752

Fax: 514-380-2760

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Joseph Lowery
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