FitnessInsite Improves Communication Tools Through Its Partnership with Critical Motion

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FitnessInsite, the leading provider of web-based healthy lifestyle solutions, has recently joined forces with Critical Motion, the development partner and exclusive distributor of the PhoneTree® Fitness Messaging System, in an endeavor to provide more effective communication solutions to the health club market.

FitnessInsite, the leading provider of web-based healthy lifestyle solutions, has recently joined forces with Critical Motion, the development partner and exclusive distributor of the PhoneTree® Fitness Messaging System, in an endeavor to provide more effective communication solutions to the health club market.

FitnessInsite’s innovative web-based member retention tools and dynamic member intranet MemberInTouch, combined with PhoneTree’s technologically-advanced telephone messaging product, will help health clubs keep members informed of important happenings, events, and encourage member feedback to address key issues that affect the success of their business.

PhoneTree®, a trusted source for outbound communication solutions since 1989, recently launched this product offering specifically tailored to meet the unique needs of fitness clubs, personal training studios, and community-based fitness facilities. The philosophy behind PhoneTree®, which is currently being used in over 40,000 churches and non-profit organizations, schools, and medical clinics, is to provide products and services to engage and improve the relationships within organizations through effective communication with their members.

"PhoneTree systems provide an efficient, effective way to communicate with groups of any size. Building your club community is just as important as building your fitness business, PhoneTree can help you achieve both,” states A.J. DiBianca, President of PhoneTree.

“The MemberInTouch program was designed to keep health clubs in touch with their members by driving members to their websites on a daily basis. Phonetree provides one more contact point to the member—helping the member feel more informed and connected,” states Richard Novelli, CEO of FitnessInsite.

”The PhoneTree system allows staff to spend more time engaging in unique interactions with members rather than spending time on the phone with repetitive messages and simple surveys. The interactivity of the system allows for back and forth communication happening immediately, eliminating the need for additional calls. Whether clubs use it to send out or to collect information from their members, PhoneTree can accommodate a wide variety of uses for any club setting,” explains Andrea Oh, Director of Sales and Marketing for Critical Motion.

A few customers using the PhoneTree technology are IHRSA, Lifestyle Family Fitness, Fitness 21, and Fitworks Fitness Centers. For more information on the PhoneTree® Fitness Messaging System, contact the company at 133 Erskine Avenue, Suite 103, Toronto, Ontario; 1-866-785-5515; http://www.criticalmotion.ca.

FitnessInsite currently run, manage, and service a network of nearly 400 clients representing over 1,200 locations and reaching more than 3 million consumers. The company is headquartered in Phoenix, Arizona. To learn more about FitnessInsite and its products and services, call 800.787.3955 or visit http://www.fitnessinsite.com.

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Melissa Barton

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