"Rustle the Leaf" Environmental Comics and Whole Foods Markets Team Up for Earth Day Poster Giveaway

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Creators of the nationally-distributed environmental comic strip "Rustle the Leaf" have produced a colorful new Earth Day poster, which will be distributed to customers at Whole Foods Market locations in the Northeastern US from April 16 through 22, 2005.

“Rustle the Leaf,” the nationally-distributed environmental comic strip that has received widespread acclaim from environmentalists, educators and the science community, is partnering with the North Atlantic region of Whole Foods Market for a special Earth Day promotion. During the week of April 16-22, Whole Foods Market locations in New York, New Jersey and New England will give away copies of the colorful new “Rustle the Leaf’s Earth Day Pledge” poster.

“It’s a wonderful opportunity to reach out with a message that’s both thought-provoking and beautiful,” said Dave Ponce, creator and co-writer of the comic strip. The poster features a poem written by Ponce, “Earth Day Pledge,” which is directed toward children ages 5 through preteen. The poster also features what Ponce calls “stunningly beautiful illustrations” of the Rustle the Leaf cast, created by the strip’s artist and co-writer Dan Wright. “Even if the poster contained no words, Dan’s illustrations of the characters in their natural settings is reason enough to pick up a copy."

For those who can’t make it to a Whole Foods Market in the Northeastern U.S, the poster is available at http://www.rustletheleaf.com as a high-resolution, full-color download in both letter-size and tabloid size (11 x 17”). A letter-size line art page, suitable for coloring is also available, as are downloadable computer wallpapers featuring the Earth Day art. “Our goal is to help parents and teachers impress upon the next generation the importance of protecting and restoring this amazing planet,” said Ponce. “This is a unique way to engage the hearts and minds of young people as part of the larger Earth Day celebration--and having Whole Foods Market as our distribution partner means the posters will be appreciated and shared by thousands.”

Rustle the Leaf environmental comics are published online at http://www.rustletheleaf.com, and are available as free content for environmental, educational and related web sites. Since its official launch just five months ago, the strip has become a weekly feature at Orion Magazine’s web site, has been linked to dozens of Sierra Club state chapter and group sites, and has been featured in numerous environmental, educational and natural products online and print publications.

Whole Foods Market, the world's leading natural and organic supermarket and America's first national certified organic grocer, operates 169 stores throughout the United States and in the United Kingdom.

For more information about Rustle the Leaf and “Rustle’s Earth Day Pledge” poster, contact Dave Ponce at dponce@rustletheleaf.com / (317) 508-5068.

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