Baltimore, MD (PRWEB) April 4, 2005
Addressing a void in the market for healthy and convenient foods aimed at pregnant women, Beth Vincent, CEO and Co-founder of Vincent Foods has created the Oh Mama! nutrition bar. Oh Mama! is the first nutrition bar formulated specifically to meet the needs of women who are trying to conceive, who are pregnant, or who are breastfeeding.
Getting the proper nutrition during pregnancy is critical. Doing so, however, is often a challenge for women who are busy, tired, or simply confused about what is best to eat. Oh Mama! nutrition bars are a convenient, healthy and delicious solution. The Oh Mama! nutrition bar delivers peace of mind to women as it contains DHA (an omega-3 fatty acid) as well as 14 vitamins and minerals recommended by the National Academy of Sciences for pregnant women in a tasty, low-fat snack.
Not only is Oh Mama! the first bar specifically designed for expectant and new mothers, it is one of few foods available with supplemental DHA. DHA has attracted attention in the news as a large and building body of research shows that this fatty acid, transferred from mother to child during pregnancy, is critical for a babyÂs brain, visual and central nervous system development. Unfortunately, there are not many sources of DHA in the typical American diet. Pregnant women, in particular, do not get enough of this important nutrient because they are cautioned to limit consumption of certain types of fish (a major source of DHA) due to concerns about mercury intake.
The inspiration for Oh Mama! came from Beth VincentÂs frustration in finding convenient, healthy and satisfying foods during her three pregnancies. Like most pregnant women, Beth became hungry at inconvenient times and was forced to eat what was readily available. Sometimes that meant eating a pop-tart, french fries, or crackers from a vending machine. When BethÂs doctor found out about some of the foods Beth was eating, the doctor recommended Beth eat more nutritious snacks for the health of the developing baby. The problem was that most nutritious snack foods just werenÂt convenient to bring to work or on errands. Beth saw that many of her friends also had a difficult time finding healthy and convenient foods to eat while pregnant and she decided to pursue a solution.
ÂI worked with doctors and nutritionists to design a bar that makes it both easy and enjoyable for women to get the proper nutrition at this time in their lives. In formulating this product we looked at what an average pregnant woman eats. We found that even with the help of a prenatal vitamin certain key nutrient levels were inadequate. Oh Mama! is meant to help those of us who canÂt eat the perfect pregnancy diet,Â explains Beth Vincent.
Dr. Suzanne Trupin, a Board Certified Obstetrician/Gynecologist, Professor at the University of Illinios Medical School and CEO of WomenÂs Health Practice in Champaign, Illinois has this to say about Oh Mama!,"I am excited to be able to offer the Oh Mama! nutrition bar to my patients. I only wish the bar had been available when I was pregnant with my children!"
Dr. Barbara Luke, ScD., M.P.H., 2005 recipient of March of Dimes Agnes Higgins Award in Maternal Nutrition and best selling author on maternal nutrition states, ÂAs a nutritionist specializing in maternal and child health, I am always on the lookout for foods that help women get the right nutrition. The Oh Mama! bar is a wonderful source of vitamins and minerals for expectant and breastfeeding mothers. This unique product provides a convenient and delicious source of crucial nutrients often lacking in womenÂs diets. I wholeheartedly recommend Oh Mama! bars.Â
With Oh Mama! Beth Vincent aims to create a stylish brand that helps women stay fit while helping their babies stay healthy. Beth has extensive education and work experience in public health and maternal and child health. She graduated from Johns Hopkins School of Public Health with a Masters in Health Policy and Management. She has worked in health care consulting, volunteered in both nutrition and prenatal clinics and has trained as a doula.
A low-fat, low-calorie, high-protein food, Oh Mama! supports active lifestyles. Oh Mama! bars come in three fantastic flavors: chocolate peanut butter, frosted white raspberry and yogurt honey ($22.50 per case of 15 bars when purchased on the Internet) and can be purchased online at http://www.ohmamabar.com and in many upscale maternity stores nationwide.
For information please contact Cathy OÂBrien at AAM consulting