Has Click Fraud Met Its Match?

A New Weapon Just Launched Could Save PPC Advertisers Thousands

Gold Coast, Australia (PRWEB) April 2, 2005 -- Zed Seven Pty Ltd today launched Click Sentinel (www.clicksentinel.com). When asked what prompted the development of this product, Jay Stockwell, the Founder and CEO of Zed Seven replied, After observing click fraud on the increase, we set out to create an independent tool that could not only report on its frequency in individual ad campaigns but also help advertisers receive refunds for the ads wasted by it." After six months of intensive research and development, the company released Click Sentinel which now offers numerous potential benefits for all Pay Per Click (PPC) search engine advertisers.

The click fraud problem exists because not all who click on PPC ads are honest. Michael Lowe, the companys Director of Marketing said, Pay Per Click (PPC) search engine advertising is a revolutionary and exciting new way to draw customers to websites. Unfortunately, however, conmen are joining in the PPC ad clicking revolution to scam their share of the gold. These fraudsters have thought 'point, click and getaway with it until now but with the unveiling of Click Sentinel, they ought to think again!"

As users only pay for advertising when a person clicks on their ads, Pay Per Click search engine marketing can be very cost effective, but a flaw resident in the advertising model was proliferated when search engine giant Googles Chief Financial Officer, George Reyes, exclaimed, Click fraud is the biggest threat to the Internet economy."

Google generally interprets click fraud as malicious or artificial clicks and Overture, clicks not conducted in good faith. Those who have been known to engage in click fraud are competitor businesses, unscrupulous search engine affiliates (who set up their own sites and then click away on affiliate sites pocketing fraudulent commissions) and those who deploy deceptive software to artificially click away PPC ads.

While most search engine ad vendors purport to protect their advertiser's from click fraud through the implementation of adequate screening/detection processes and techniques, those who pay for PPC ads must rely solely on the fraud detection technology of the search engine ad providers -- the very same people from whom they are purchasing the ads.

A brief overview of how Click Sentinel could help protect PPC advertising campaigns against an onslaught of click fraud follow;

● Advanced Reporting. Click Sentinel scrutinizes every click, groups reoccurring clicks from the same IP, time stamps the exact time and date each click occurred, logs the IP address, referring URL, the keywords used via search, reveals the country of origin and explains why the fraudulent clicks have been flagged as fraudulent. The provision has also been made available for users to trace IP addresses to their source which can be useful in determining if a competitor is clicking away their ads.

● Automated Fraud Refund Request. Documentation of part or an entire ad campaign can be forwarded to the appropriate ad vendor providing evidence not suspicion of fraudulent activity.

● Global Click Fraud Intelligence. As part of a daring strategy to wipe out click fraud, each Click Sentinel user can elect to contribute to a rapidly expanding fraudulent IP address list. The Founder and CEO of Zed Seven, Jay Stockwell elaborated, As a team of activists fighting together, we could eradicate click fraud by mid 2006." A large group of partners - the Worldwide Click Sentinel User Community will become an anti click fraud force for the preservation of this industry and this is his ultimate goal.

● Unlimited campaigns can be run on user or affiliate sites from the one low cost account (starting at just $0.003 per monitored click).

● Plus theres Return On Investment Tracking and a quality Affiliate Program.

Michael Lowe of Zed Seven expressed, Every good steward has a right to know where his or her money is actually going and in my opinion, Click Sentinel is the PPC marketers guardian angel."

For those whod like to know more about click fraud, a five part email series entitled, The Great cam'Paign Robbery" can be obtained from the Click Sentinel Home Page as too can a Click Fraud Calculator which delivers insight into how much click fraud could be costing PPC ad campaigners. A link is also situated there that redirects visitors to a Click Fraud in the Media" page where links to articles on click fraud can be found.

Will this be the end for unscrupulous rivals, competitors, pros or fraud bots who have been fraudulently exploiting PPC campaigns and a new beginning for honest web marketers? Perhaps Click Sentinel is the long awaited solution to what a growing number of concerned PPC ad campaigners have been looking for.

Click Sentinel is a product of Zed Seven Pty Ltd. An advanced Internet solutions company that is passionate about assisting web marketers to achieve niche market success.

###