(PRWEB) April 4, 2005
Lino Manfrotto, parent company of Manfrotto and Gitzo-branded tripods and camera supports, has named R&J Public Relations of Bridgewater, NJ as its international public relations agency-of-record. The announcement was made at Lino ManfrottoÂs headquarters in Bassano del Grappa, Italy.
ÂR&J Public Relations demonstrated the creativity and market knowledge that we were seeking in an agency to lead the worldwide publicity efforts for the Manfrotto and Gitzo brands,Â said Luigi Cadorin, Director of Sales and Marketing for Lino Manfrotto. ÂThe agency has a wealth of experience in the photo and professional video categories, which was an important aspect of this selection, but more than that, it was their ideas for gaining widespread consumer awareness and acceptance for our products Â especially among digital camera users Â that was the deciding factor in this selection.Â
John Lonsdorf, President of R&J Public Relations commented, ÂWe are extremely enthusiastic about penetrating widespread consumer markets with the Manfrotto and Gitzo brand messages. With the explosion of digital cameras in the consumer marketplace, there is a growing need for a high-end tripod product that is affordable and will yield professional-grade results. The timing of this initiative couldnÂt be more opportune.Â
R&J Public Relations, LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position. Based in Bridgewater, NJ, the firm has a highly successful track record in the development and implementation of promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.
For more information on R&J Public Relations, visit their Web site at http://www.RandJpr.com.
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