Market America’s Royal Spa Adds Soft & Elegant Hair Care for Women of Color

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Soft & Elegant has been specifically formulated for women of color whose hair requires unique care to maintain a healthy shine and natural beauty.

Healthy hair is beautiful hair. In order to stay healthy, distinctive hair types need unique products. Now, with Market America’s Royal Spa Soft & Elegant, women of color have a product designed help maintain healthy hair, just the way nature intended.

Market America announces Soft & Elegant, the newest addition to its line of hair care products. Soft & Elegant has been specifically formulated for women of color whose hair requires unique care to maintain a healthy shine and natural beauty. Recent surveys show that 86 percent of women of color say their hair is too hard to style when it is too dry.

“Women of color have long needed a product designed specifically for their hair,” said Jim Harper, director of product planning, Market America. “We have seen recent survey information where 85 percent of women of color think it is important for hair care to be designed with them in mind. The Soft & Elegant collection uses advanced technology to deliver maximum strength and moisture to meet the demands of modern hairstyling for women of color.”

The Royal Spa Soft & Elegant collection offers five unique products designed to deliver beauty, flexibility, moisture and sheen:

  • Royal Spa Soft & Elegant Moisture Therapy Shampoo is a creamy-rich formula that gently removes build-up from hair and scalp. It is specifically formulated to clean and preserve moisture to help rejuvenate dry, damaged or unmanageable hair.
  • Royal Spa Soft & Elegant Deep Conditioner is an intense formula that penetrates each hair strand to deliver moisture from the inside out. Designed to increase manageability and shine, the deep conditioning agents help target dry, damaged areas and replenish beauty and shimmer.
  • Royal Spa Soft & Elegant Moisturizing Cream penetrates deep into each hair strand to restore, strengthen and rebuild damaged areas. Daily use helps retain moisture to create a soft, shiny appearance.
  • Royal Spa Soft & Elegant Styling/Holding Spritz provides long-lasting hold while maintaining flexibility. With no sticky residue, hair can be sculpted, shaped and styled with added sheen and conditioning.
  • Royal Spa Soft & Elegant Dandruff Shampoo is a mild, medicated formula designed to help control and prevent dandruff. Regular use can help soothe scalp irritation and itching while fighting the bacteria that causes dandruff.

The Royal Spa Soft & Elegant collection is available nationwide through Market America’s independent distributors and the Internet. Royal Spa also includes products for all women: Chamomile Shampoo, Tri-Protein Plus Deep Conditioner, Imperial Blend Bath & Shower Gel, Hold & Shine Hair Spray and Structure Gel.

About Market America

Headquartered in Greensboro, N.C., Market America is an Internet marketing company specializing in One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1.5 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide. More information is available at

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Andy Aldridge
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