Content Management for College Websites - Jefferson College Chooses Synopsa

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Jefferson College of Health Sciences was looking for an easy-to-use content management system and a team to redesign their website. They hired Juxta Digital in New York, a digital agency specializing in education, to redesign the site to enhance their marketing and to provide a feature rich content management system, Synopsa.

Juxta Digital (, a new-media consultancy specializing in publishing, education, corporate communications, and entertainment, announced today the launch of the newly redesigned website for Jefferson College of Health Sciences in Roanoke, Virginia. (

Juxta Digital's redesign for the website makes it easier for current students, prospective students, alumni, faculty, and parents to find quickly the content they are looking for. Using Juxta Digital's content management system, Synopsa, to manage the content, Jefferson College's Communication Director is able to manage hundreds of pages of content without using HTML. The site itself automatically creates side-bar jump links, updates the site map, updates navigation menus, creates printer-friendly pages, updates the month-by-month calendar, makes content available to the search engine, sends out email newsletter communications to registered users, and provides other essential functions such as a form builder and a scholarship calculator.

"We looked nationwide for a content management system that was affordable and straight-forward," says Diane Hailey, Director of Communications. "Synopsa gives us exactly what we need. It's easy to use, the interface is simple and well-planned, and yet it does everything we need it to."

"We have a special focus on working with colleges," says Juxta partner, Michael Sutula. "Our team works well within the collaborative environment of the university. More importantly, we understand how to reach diverse audiences of potential students, current students, parents, and educators." Other recent Juxta educational clients include Columbia University’s School of Continuing Education, the University of Virginia, and St. Joseph's College in Brooklyn and Patchogue.

About Juxta Digital

Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 347 W. 36th St, 8th Floor, New York, NY 10018. Juxta Digital helps both domestic and international companies extend their brand and their information systems interactively, and offers strategic planning, interface and information design, and custom development and software for web, wireless, desktop, and other new media. Juxta also licenses its web content Management system, Synopsa, to corporations, publishers, non-profits, and universities. Clients include The Academy of American Poets, Bain Consulting, BESTMED, the BBC, Court TV, Chelsea Piers, Columbia University School of Continuing Education, Expo TV, Logicworks, Kaye Insurance, The Paris Review, St. Joseph's College New York, and others.

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Martin Schecter